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How to analyze AI content authenticity scores on Ahrefs

intermediate 8 min read Updated 2026-04-20
Quick Answer

Ahrefs' AI content authenticity scores help identify potentially AI-generated content through their Content Explorer and Site Explorer tools. Access these scores by analyzing specific URLs or domains, then interpreting the authenticity metrics to assess content quality and origin.

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Prerequisites

  • Active Ahrefs subscription
  • Basic understanding of content analysis
  • Website or competitor URLs to analyze
  • Familiarity with Ahrefs dashboard navigation

Step-by-Step Instructions

1

Access Ahrefs Content Explorer

Log into your Ahrefs dashboard and navigate to Content Explorer from the main menu. This tool allows you to search for content across the web and analyze AI authenticity scores for individual pieces of content.
Make sure you're using the latest version of Ahrefs to access the most recent AI detection features.
2

Search for Target Content

Enter your target keywords, URL, or domain in the search bar. Use filters like Language, Published date, and Traffic to narrow down results. Click Search to generate a list of content pieces with their respective metrics.
Use specific long-tail keywords to find more targeted content for analysis.
3

Locate AI Authenticity Scores

In the results table, look for the AI Score column. This displays a percentage from 0-100%, where higher scores indicate higher likelihood of AI-generated content. Click on the column header to sort results by AI authenticity scores.
4

Analyze Individual Content Pieces

Click on any URL in the results to view detailed analysis. In the content details page, review the AI Detection Breakdown section which shows:
  • Overall AI probability score
  • Sentence-level analysis
  • Writing pattern indicators
  • Content structure assessment
Pay attention to sentence-level analysis as it shows which specific parts of content are flagged as potentially AI-generated.
5

Use Site Explorer for Domain Analysis

Navigate to Site Explorer and enter a competitor's domain. Go to Pages > Top Pages, then add the AI Score column by clicking the column selector. This shows AI authenticity scores for all top-performing pages on that domain.
Export this data to Excel for deeper analysis and tracking over time.
6

Set Up Content Monitoring

Create content alerts by going to Alerts > Content Alert. Set up keywords and enable AI Score notifications to receive alerts when new content with high AI scores is published in your niche. Configure thresholds using the ai_score:>70 parameter.
Set multiple alerts with different AI score thresholds to monitor various levels of AI content in your industry.
7

Interpret and Document Results

Create a scoring framework:
  • 0-30%: Likely human-written
  • 31-70%: Mixed or edited AI content
  • 71-100%: Likely AI-generated
Document findings in a spreadsheet with URL, AI score, traffic data, and content performance metrics for comprehensive analysis.
Cross-reference AI scores with content performance metrics to understand if AI content is affecting search rankings.

Common Issues & Troubleshooting

AI Score column not showing in results

Click the Columns button above the results table and ensure AI Score is checked. If still missing, verify your Ahrefs subscription includes AI content analysis features.

AI scores showing as 'N/A' for most content

AI scores are only available for recently crawled content. Try searching for more recent content (last 6 months) or use Live mode in Content Explorer for real-time analysis.

Inconsistent AI scores for similar content

AI detection can vary based on content length, topic complexity, and writing style. Focus on patterns across multiple pieces rather than individual scores, and consider the confidence level indicator shown with each score.

Unable to export AI score data

Ensure you have sufficient export credits in your Ahrefs account. Go to Account & Billing > Usage to check remaining credits. Upgrade your plan if needed or wait for monthly credit reset.

Prices mentioned in this guide are pulled from current plan data and may change. Always verify on the official Ahrefs website before purchasing.
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