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How to configure Brand Radar monitoring on Ahrefs

beginner 8 min read Updated 2026-03-30
Quick Answer

Brand Radar monitoring in Ahrefs is configured through the Alerts section by creating a new brand monitoring alert. You set up keywords related to your brand and specify monitoring parameters to track mentions across the web.

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Prerequisites

  • Active Ahrefs subscription
  • Brand name or company name to monitor
  • Email address for notifications

Step-by-Step Instructions

1

Access the Alerts Dashboard

Log into your Ahrefs account and navigate to the Alerts section from the main dashboard. Click on Brand monitoring from the alerts menu to access the Brand Radar configuration area.
Bookmark the Alerts page for quick access to your brand monitoring setup.
2

Create a New Brand Monitoring Alert

Click the + New alert button and select Brand monitoring from the alert types. Enter your brand name in the Alert name field to identify this monitoring setup.
3

Configure Brand Keywords

In the Keywords section, add your primary brand name and variations. Include common misspellings, abbreviations, and related terms using the + button. Use quotation marks around exact phrases like "your brand name" for precise matching.
Add both your company name and product names for comprehensive monitoring.
4

Set Monitoring Parameters

Configure the Crawl frequency to determine how often Ahrefs checks for new mentions. Select your preferred Language and Country settings to focus on relevant geographic regions for your brand.
Daily crawling is recommended for active brands, while weekly may suffice for smaller companies.
5

Configure Notification Settings

In the Notifications section, enter your email address and select notification frequency. Choose between Instant, Daily digest, or Weekly summary based on your monitoring needs.
Start with weekly summaries to avoid email overload, then adjust frequency as needed.
6

Set Up Exclusion Filters

Add domains to the Exclude domains list to filter out your own websites and known irrelevant sources. Use the Negative keywords field to exclude mentions that contain certain terms you don't want to track.
Exclude your own domain and social media profiles to focus on external brand mentions.
7

Review and Activate Alert

Review all settings in the summary section, then click Create alert to activate your Brand Radar monitoring. The system will begin crawling and collecting brand mentions based on your configuration within 24 hours.

Common Issues & Troubleshooting

Not receiving any brand mentions despite active monitoring

Check if your keywords are too specific or if exclusion filters are too broad. Try adding more keyword variations and ensure your negative keywords aren't filtering out legitimate mentions.

Too many irrelevant mentions appearing in results

Refine your keyword list by using exact match phrases with quotation marks and add more specific negative keywords to filter out common false positives.

Email notifications not arriving

Verify your email address in the notification settings and check your spam folder. Ensure your email provider isn't blocking emails from @ahrefs.com domain.

Brand monitoring alert shows as inactive

Check if your subscription includes brand monitoring features and verify that you haven't exceeded your alert limit. Reactivate the alert from the Alerts dashboard if needed.

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