How to create reusable content snippets on ConvertKit

beginner 8 min read Updated 2026-03-18

Quick Answer

ConvertKit's snippet feature allows you to save reusable content blocks for emails and sequences. Create snippets by saving frequently used content in the email editor, then insert them into future emails with one click.

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Prerequisites

Active ConvertKit account
Access to email editor
Basic understanding of email marketing
Content ready to save as snippets

Step-by-Step Instructions

Access the Email Editor

Log into your ConvertKit account and navigate to Broadcasts or Sequences. Click Create New to open the email editor where you can create and manage content snippets.

You can create snippets from both broadcast emails and sequence emails

Create Your Content Block

In the email editor, type or paste the content you want to save as a snippet. This can include text, images, buttons, or any combination of elements. Format the content exactly as you want it to appear in future emails using the toolbar options.

Keep snippets focused on specific purposes like headers, footers, or call-to-action sections

Select Content to Save

Highlight the content block you want to turn into a snippet by clicking and dragging across the text and elements. Make sure to select all related formatting and images that should be part of the reusable snippet.

Save as Snippet

With your content selected, look for the Snippets option in the toolbar or right-click menu. Click Save as Snippet and enter a descriptive name for your snippet in the dialog box. Click Save to create the snippet.

Use clear, descriptive names like 'Welcome Header' or 'Social Media Footer' to easily identify snippets later

Access Saved Snippets

To use your saved snippets, open any email in the editor and click the Snippets button in the toolbar. This will open a panel showing all your saved snippets organized by name and creation date.

Snippets are available across all emails, broadcasts, and sequences in your account

Insert Snippet into Email

From the snippets panel, click on the snippet you want to insert. The content will be added to your email at the cursor position. You can then edit the inserted content if needed without affecting the original snippet.

Inserted snippets become regular content that can be customized for each specific email

Manage and Edit Snippets

To edit or delete snippets, go to Account Settings and select Snippets. Here you can rename snippets, edit their content, or delete ones you no longer need. Changes to snippets won't affect previously sent emails.

Regularly review and clean up unused snippets to keep your library organized

Common Issues & Troubleshooting

Snippet formatting looks different when inserted

Check that the original snippet was saved with all necessary formatting selected. Re-save the snippet ensuring all text styling and images are included in the selection.

Cannot find the Snippets button in editor

Ensure you're using the updated ConvertKit editor. The snippets feature may not be available in the legacy editor - switch to the new editor in your account settings.

Snippets not showing up in the panel

Refresh your browser and check that snippets were saved properly. If issues persist, try creating a new snippet to test the functionality.

Images in snippets not loading correctly

Verify that images are properly uploaded to ConvertKit's media library before saving as a snippet. External image links may break - use ConvertKit's image hosting instead.

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