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How to create landing pages on ConvertKit

beginner 8 min read Updated 2026-03-18
Quick Answer

Create landing pages in ConvertKit by navigating to the Landing Pages section, choosing a template, customizing the design and content, and publishing. You can then use the generated URL to drive traffic and collect email subscribers.

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Prerequisites

  • Active ConvertKit account
  • Basic understanding of email marketing
  • Content and images ready for your landing page
  • Target audience identified

Step-by-Step Instructions

1

Access the Landing Pages section

Log into your ConvertKit account and click on Landing Pages in the main navigation menu. Then click the Create Landing Page button to start building your new page.
You can also access landing pages from the main dashboard by clicking on the 'Grow' section.
2

Choose a landing page template

Browse through the available templates and select one that matches your goals. ConvertKit offers templates for lead magnets, webinar signups, product launches, and general opt-ins. Click Use This Template on your preferred design.
Consider your audience and conversion goal when selecting a template - simpler designs often convert better.
3

Configure the landing page settings

Enter your landing page name in the Name field for internal reference. Set the URL slug to create a custom web address. Choose which Form or Sequence subscribers will be added to when they opt-in.
Use a descriptive URL slug that matches your content for better SEO and easier sharing.
4

Customize the headline and copy

Click on the headline text to edit it directly. Craft a compelling headline that clearly communicates your value proposition. Update the body copy, call-to-action button text, and any other text elements by clicking on them. Keep your message focused and benefit-driven.
Use action-oriented language in your CTA button like 'Get My Free Guide' instead of generic 'Submit'.
5

Upload and optimize images

Click on image placeholders to upload your own images or choose from ConvertKit's stock photo library. Ensure images are high-quality and relevant to your offer. You can also adjust image positioning and add alt text for accessibility.
Use images that show your lead magnet or represent the value subscribers will receive.
6

Customize colors and fonts

Click on the Design tab to access styling options. Choose colors that match your brand by using the color picker or entering hex codes. Select fonts that are readable and consistent with your brand identity. Preview changes in real-time.
Maintain good contrast between text and background colors for better readability and accessibility.
7

Set up the thank you page

Configure what happens after someone subscribes by setting up the Thank You Page. You can redirect to a custom URL, show a message, or redirect to another ConvertKit landing page. Include clear next steps and delivery information for your lead magnet.
Use the thank you page to set expectations about when subscribers will receive their lead magnet and future emails.
8

Preview and publish your landing page

Click Preview to see how your landing page looks on desktop and mobile devices. Test the opt-in form to ensure it works properly. Once satisfied, click Publish to make your landing page live and start collecting subscribers.
Always test your landing page on multiple devices before publishing to ensure optimal user experience.

Common Issues & Troubleshooting

Landing page not displaying images correctly

Check that your images are in supported formats (JPG, PNG, GIF) and under 5MB. Try clearing your browser cache or using a different browser to view the page.

Subscribers not being added to the correct form or sequence

Go to your landing page settings and verify the Form or Sequence selection. Make sure the connected form or sequence is active and not archived.

Custom fonts not loading properly

Stick to web-safe fonts available in ConvertKit's font library. If custom fonts aren't displaying, try using Google Fonts options or default system fonts for better compatibility.

Landing page URL not working or showing 404 error

Check that your landing page is published and the URL slug doesn't contain special characters or spaces. Try using only letters, numbers, and hyphens in your URL slug.

Prices mentioned in this guide are pulled from current plan data and may change. Always verify on the official ConvertKit website before purchasing.
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