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How to resend broadcasts to unopens on ConvertKit

intermediate 8 min read Updated 2026-03-18
Quick Answer

ConvertKit allows you to resend broadcasts to subscribers who didn't open your original email by duplicating the broadcast and targeting non-openers. This feature helps improve your email open rates and reach more of your audience.

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Prerequisites

  • Active ConvertKit account
  • Previously sent broadcast campaign
  • Subscribers who didn't open the original email
  • Edit permissions for the broadcast

Step-by-Step Instructions

1

Navigate to your sent broadcasts

Log into your ConvertKit account and click on Broadcasts in the left sidebar. Then select the Sent tab to view all your previously sent email campaigns.
Wait at least 24-48 hours after sending the original broadcast before resending to unopens for best results.
2

Select the broadcast to resend

Find the broadcast you want to resend and click on its title to open the broadcast details page. Review the open rate and delivery statistics to confirm it's worth resending to unopens.
3

Access the resend to unopens option

On the broadcast details page, look for the Actions dropdown menu in the top right corner. Click on it and select Resend to unopens from the available options.
This option only appears for broadcasts that have been sent and have subscribers who haven't opened the email.
4

Review the unopened subscriber count

ConvertKit will display how many subscribers didn't open your original broadcast. Review this number and the estimated reach for your resend campaign before proceeding.
5

Customize the resend settings

You can modify the subject line to increase open rates - try A/B testing a different approach. Optionally, update the preview text and adjust the send time for optimal delivery.
Consider changing the subject line to something more compelling, as the original subject didn't motivate these subscribers to open.
6

Review and schedule the resend

Click Review to preview your resend campaign. Verify all settings including the subject line, content, and target audience. Choose to Send now or Schedule for a specific time.
Avoid sending too soon after the original - space it out by 2-7 days depending on your audience and content urgency.
7

Monitor the resend performance

After sending, return to your Sent broadcasts to track the performance of your resend campaign. Compare open rates, click rates, and unsubscribe rates with your original broadcast.

Common Issues & Troubleshooting

Resend to unopens option not showing

Ensure your broadcast was sent at least 1 hour ago and that there are subscribers who haven't opened it. The feature isn't available for drafts or scheduled emails.

Lower than expected unopened subscriber count

Check if your original broadcast had a high open rate already, or if some subscribers opened it after you checked. ConvertKit updates open statistics in real-time.

High unsubscribe rate on resend

Space out your resends more (wait 3-7 days) and ensure you're not over-mailing your audience. Consider segmenting highly engaged vs. less engaged subscribers.

Duplicate sends to the same subscriber

ConvertKit automatically excludes subscribers who opened the original email. If duplicates occur, check if the subscriber is in multiple segments or if there was a technical delay in tracking opens.

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