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How to tag subscribers manually on ConvertKit

beginner 8 min read Updated 2026-03-18
Quick Answer

You can tag subscribers manually in ConvertKit by navigating to the Subscribers section, selecting individual subscribers or using bulk selection, and applying tags through the tagging interface. This process allows you to organize and segment your audience for targeted email campaigns.

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Prerequisites

  • Active ConvertKit account
  • At least one subscriber in your account
  • Basic familiarity with ConvertKit dashboard
  • Appropriate user permissions for subscriber management

Step-by-Step Instructions

1

Navigate to the Subscribers section

Log into your ConvertKit account and click on Subscribers in the main navigation menu. This will display your complete subscriber list with search and filtering options.
Use the search bar to quickly find specific subscribers by email address or name
2

Select subscribers to tag

Choose subscribers using one of these methods:
  • Click the checkbox next to individual subscriber names for single selection
  • Use Select All at the top of the list for bulk tagging
  • Hold Ctrl (or Cmd on Mac) while clicking to select multiple non-consecutive subscribers
Selected subscribers will be highlighted with a blue background.
You can select up to 1000 subscribers at once for bulk tagging operations
3

Open the tagging menu

With subscribers selected, click the Tag button that appears in the action bar above the subscriber list. This will open a dropdown menu with tagging options including Add Tags and Remove Tags.
4

Add new tags to subscribers

Click Add Tags from the dropdown menu. In the tag input field that appears:
  • Start typing to search existing tags
  • Select from the suggested tags that appear
  • Type a new tag name and press Enter to create it
  • Add multiple tags by repeating this process
Use descriptive tag names like 'webinar-attendee' or 'product-interested' for better organization
5

Apply the tags

After selecting or creating your desired tags, click the Add Tags button to apply them to the selected subscribers. ConvertKit will display a confirmation message showing how many subscribers were tagged successfully.
The tagging process may take a few moments for large subscriber selections
6

Verify tag application

To confirm tags were applied correctly:
  • Click on individual subscriber profiles to view their assigned tags
  • Use the Tags filter in the subscriber list to view subscribers with specific tags
  • Check the Tags section in your dashboard to see updated subscriber counts
Tags appear immediately in subscriber profiles and can be used right away in automations and broadcasts
7

Remove tags if needed

To remove tags from subscribers, select the subscribers and click Tag > Remove Tags. Choose the tags you want to remove from the dropdown list and click Remove Tags to confirm the action.
Removing tags doesn't delete the subscribers, only removes the tag association

Common Issues & Troubleshooting

Tags not appearing after application

Refresh your browser page and check the subscriber profiles again. Tag updates may take 1-2 minutes to reflect across all ConvertKit interfaces.

Cannot select multiple subscribers

Ensure you're using Ctrl+Click (Windows) or Cmd+Click (Mac) for multiple selection. Clear your browser cache if the selection feature isn't working properly.

Tag button is grayed out or missing

Verify you have selected at least one subscriber and that your ConvertKit plan includes tagging features. Check your user permissions if you're not the account owner.

New tags not saving or creating

Ensure tag names don't contain special characters or exceed 50 characters. Try creating the tag separately in the Tags section before applying it to subscribers.

Prices mentioned in this guide are pulled from current plan data and may change. Always verify on the official ConvertKit website before purchasing.
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