How to analyze email performance reports on GetResponse

intermediate 8 min read Updated 2026-03-19

Quick Answer

Access GetResponse email performance reports through the Reports section in your dashboard to view key metrics like open rates, click rates, and conversions. Analyze the data using built-in filters and comparison tools to optimize future campaigns.

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Prerequisites

Active GetResponse account
At least one email campaign sent
Basic understanding of email marketing metrics
Admin or manager permissions for your account

Step-by-Step Instructions

Navigate to the Reports section

Log into your GetResponse account and click on Reports in the main navigation menu. From the dropdown, select Email Reports to access your campaign performance data.

Bookmark the Reports page for quick access to your analytics dashboard.

Select your campaign or autoresponder

In the Email Reports dashboard, choose the campaign you want to analyze from the Campaign dropdown menu. You can filter by Newsletter campaigns, Autoresponders, or All campaigns. Use the date range picker to specify your analysis period.

Compare similar campaigns from different time periods to identify trends and seasonal patterns.

Review key performance metrics

Examine the main performance indicators displayed in the overview section:

Delivered: Number and percentage of emails successfully delivered
Opens: Total opens and unique open rate
Clicks: Total clicks and click-through rate (CTR)
Unsubscribes: Number of people who opted out
Bounces: Hard and soft bounce rates

Industry benchmark for open rates is typically 15-25%, while good click-through rates range from 2-5%.

Analyze click heatmaps and link performance

Scroll down to view the Click Map section, which shows which links and areas of your email received the most clicks. Click on View detailed click report to see individual link performance, including click counts and percentages for each URL in your email.

Use heatmap data to optimize button placement and content positioning in future emails.

Examine geographic and device data

Navigate to the Geographic tab to see where your subscribers are opening emails by country and region. Check the Clients & Devices section to understand which email clients and devices your audience uses most frequently.

Use device data to ensure your email templates are optimized for the most popular platforms among your subscribers.

Track conversions and ROI

If you have e-commerce tracking enabled, review the E-commerce section to see revenue generated, conversion rates, and average order values. Click on Conversion tracking to view goal completions and attribution data from your campaigns.

Set up conversion goals in advance to track specific actions like purchases, downloads, or form submissions.

Export and compare data

Click the Export button to download your report data as a CSV file for further analysis. Use the Compare feature to analyze performance against previous campaigns or time periods by selecting multiple campaigns and clicking Compare selected.

Create regular monthly or quarterly performance reports by exporting data and tracking trends over time.

Set up automated reporting

Go to Account Settings and select Notifications to configure automatic email reports. Choose your preferred frequency (daily, weekly, or monthly) and select which metrics to include in your automated performance summaries.

Set up weekly automated reports to stay consistently informed about your email performance without manual checking.

Common Issues & Troubleshooting

Reports showing zero opens despite campaign being sent

Check if your campaign was delivered successfully in the Delivery section. Verify that tracking pixels aren't being blocked by examining the Technical Details tab.

Click data not appearing in reports

Ensure click tracking is enabled in your campaign settings under Tracking options. Check that links in your email are properly formatted and not redirecting through URL shorteners that interfere with tracking.

Conversion data missing from e-commerce reports

Verify that your e-commerce tracking code is properly installed on your website. Go to Account Settings > E-commerce to check integration status and test tracking functionality.

Unable to compare campaigns in reports

Make sure you're selecting campaigns of the same type (newsletters vs. autoresponders). Check that both campaigns have sufficient data and were sent within your selected date range parameters.

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