How to create lead funnels with landing pages on GetResponse

intermediate 12 min read Updated 2026-03-19

Quick Answer

Create lead funnels in GetResponse by building landing pages with the drag-and-drop editor, setting up autoresponders, and connecting them through the Conversion Funnel feature. This allows you to capture leads and automatically nurture them with targeted email sequences.

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Prerequisites

Active GetResponse account
Email list or contact database
Lead magnet or offer ready
Basic understanding of email marketing

Step-by-Step Instructions

Access GetResponse Conversion Funnels

Log into your GetResponse account and click on Conversion Funnels in the main navigation menu. Select Create Funnel and choose from predefined templates or start with Build from scratch. Choose your funnel type based on your goal: Lead Generation, Sales, or Webinar.

Start with a lead generation template to save time and follow proven conversion patterns.

Create Your Landing Page

Click Add Landing Page within your funnel. Select a template that matches your offer or choose Blank Template. Use the drag-and-drop editor to customize your page by adding elements like headlines, images, forms, and call-to-action buttons. Configure your opt-in form by clicking on it and setting up Form Settings to capture essential lead information.

Keep your landing page focused on a single offer and minimize distractions to improve conversion rates.

Set Up Email Autoresponders

Navigate to Autoresponders in your funnel workflow. Click Create Autoresponder and design your welcome email sequence. Set up multiple emails with appropriate delays (immediate, 1 day, 3 days, 1 week). Include your lead magnet delivery in the first email and create nurturing content for subsequent messages. Use Personalization tags like {{name}} to customize messages.

Plan a 5-7 email sequence that provides value before making any sales pitch to build trust with new leads.

Configure Funnel Flow and Automation

In the Funnel Builder, connect your landing page to your email sequence by dragging connection lines between elements. Set up Triggers and Conditions to determine which emails leads receive based on their actions. Add Tags and Custom Fields to segment leads automatically. Configure Goals to track conversions and measure funnel performance.

Use behavioral triggers like email opens or link clicks to send more targeted follow-up messages.

Integrate Thank You Page and Deliverables

Add a Thank You Page to your funnel that appears after form submission. Include download links for lead magnets, social media links, or next steps. Set up File Delivery through email attachments or cloud storage links. Configure Redirect Rules to send different leads to specific thank you pages based on their selections or characteristics.

Use the thank you page to set expectations about future emails and provide immediate value.

Test and Optimize Your Funnel

Use Preview Mode to test your entire funnel flow from landing page to email sequence. Submit test forms with different email addresses to verify automation triggers work correctly. Set up A/B Testing for your landing page headlines, images, or call-to-action buttons. Review Funnel Analytics to identify bottlenecks and optimization opportunities.

Test your funnel with multiple devices and browsers to ensure mobile responsiveness and compatibility.

Publish and Monitor Performance

Click Publish to activate your funnel and generate your landing page URL. Share the link through your marketing channels or embed the form on existing websites. Monitor key metrics in Reports & Analytics including conversion rates, email open rates, and click-through rates. Set up Goal Tracking to measure ROI and funnel effectiveness over time.

Create multiple versions of your funnel for different traffic sources to compare performance and optimize targeting.

Common Issues & Troubleshooting

Landing page not displaying correctly

Check your template compatibility and ensure all elements are properly positioned within the page boundaries. Clear your browser cache and test in Preview Mode before publishing.

Autoresponder emails not sending

Verify your Sender Details are properly configured and authenticated. Check that your email sequence is Active and connected to the correct list in your funnel workflow.

Form submissions not captured

Ensure your opt-in form is connected to the correct Contact List and that required fields are properly configured. Test form submission in preview mode and check Form Settings for any validation errors.

Low conversion rates

Review your landing page design for clarity and remove unnecessary elements. Test different headlines, call-to-action text, and form fields. Analyze Funnel Reports to identify where visitors are dropping off and optimize those specific elements.

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