How to create signup forms to capture leads on GetResponse

beginner 8 min read Updated 2026-03-19

Quick Answer

Create signup forms in GetResponse by navigating to Tools > Sign-up Forms, choosing a template, customizing fields and design, then publishing via embed code or direct link. Forms automatically add subscribers to your designated mailing list.

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Prerequisites

Active GetResponse account
A mailing list created in your account
Basic understanding of HTML/CSS (for custom styling)
Website or landing page to embed the form

Step-by-Step Instructions

Access the Sign-up Forms Tool

Log into your GetResponse dashboard and navigate to Tools in the main menu. Click on Sign-up Forms from the dropdown menu. You'll see your existing forms and the option to create new ones.

Bookmark this page for quick access as you'll likely create multiple forms for different campaigns.

Create a New Form

Click the Create Sign-up Form button. Choose your form type: Web Form (for websites), Pop-up, Fixed Bar, or Scroll Box. Select the mailing list where subscribers will be added from the List dropdown menu.

Pop-up forms typically have higher conversion rates but can be intrusive if not timed properly.

Select a Template

Browse through the available templates or start with a Blank Template. Click Use This Template on your preferred design. Templates are categorized by industry and style to match your brand aesthetic.

Choose templates that match your website's color scheme and overall design for better visual consistency.

Customize Form Fields

In the form editor, add or remove fields by clicking Add Field or the X button on existing fields. Configure required fields, placeholders, and labels. Common fields include:

Email (always required)
First Name
Last Name
Phone Number
Custom Fields

Click Field Settings to modify validation rules and make fields mandatory.

Keep forms short - asking for just email and first name typically yields better conversion rates.

Design Your Form Appearance

Use the Design tab to customize colors, fonts, button styles, and spacing. Upload your logo using the Image element. Modify the Call-to-Action button text and colors. Preview your changes using the Preview button to see how it appears on desktop and mobile devices.

Use contrasting colors for your CTA button to make it stand out and improve click-through rates.

Configure Form Settings

Click on Settings to configure:

Thank You Message - what subscribers see after signing up
Redirect URL - optional redirect to a specific page
Double Opt-in - enable for GDPR compliance
Autoresponder - select welcome email sequence

Set up tracking and integrate with Google Analytics if needed.

Always enable double opt-in for better list quality and compliance with email marketing regulations.

Test Your Form

Before publishing, click Preview & Test to test the form functionality. Fill out the form with a test email address to ensure:

Form submits successfully
Thank you message displays correctly
Test subscriber appears in your mailing list
Autoresponder emails are sent

Test on both desktop and mobile devices.

Use a separate test email address to avoid cluttering your main email with test submissions.

Publish and Implement Your Form

Once satisfied with your form, click Publish. Choose your implementation method:

Embed Code - copy HTML code to paste into your website
WordPress Plugin - use GetResponse plugin
Direct Link - share standalone form URL
JavaScript Code - for pop-ups and advanced integrations

Copy the provided code and implement it on your desired web pages.

Save the embed code in a document for easy access when updating your website or sharing with developers.

Common Issues & Troubleshooting

Form not displaying on website after embedding code

Verify the embed code is placed within the <body> tags of your HTML. Check if your website's theme or plugins are blocking external scripts. Try using the iframe version of the embed code instead of JavaScript.

Subscribers not receiving confirmation emails

Check your Double Opt-in settings in the form configuration. Verify your account's sender authentication is properly set up. Ask subscribers to check their spam folders and add your sending domain to their whitelist.

Form fields not saving subscriber information correctly

Ensure field mapping is correct in Form Settings. Check that custom fields exist in your GetResponse account before using them in forms. Verify required field validations are properly configured.

Mobile form appearance issues

Use the mobile preview option to test responsiveness. Adjust form width settings to 100% or Auto. Ensure text sizes are at least 14px for mobile readability. Test on actual mobile devices, not just browser developer tools.

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