G Ghost

How to create pages and tags on Ghost

beginner 8 min read Updated 2026-03-18
Quick Answer

Creating pages and tags in Ghost is done through the admin dashboard. Pages are created from the Pages section and can be used for static content like About or Contact pages, while tags are created in the Tags section to organize and categorize your posts.

Try Ghost Full Ghost Review

Prerequisites

  • Ghost admin account access
  • Basic understanding of content management
  • Ghost site already set up
  • Admin or editor permissions

Step-by-Step Instructions

1

Access Ghost Admin Dashboard

Navigate to your Ghost site's admin panel by adding /ghost to your site URL (e.g., yoursite.com/ghost). Log in with your admin credentials to access the dashboard.
Bookmark your Ghost admin URL for quick access
2

Create a New Page

In the left sidebar, click on Pages. Then click the New page button in the top right corner. This opens the Ghost editor where you can create your static page content.
Pages are different from posts - they're typically used for static content like About, Contact, or Privacy Policy pages
3

Configure Page Settings

Add your page title and content using the Ghost editor. Click the Settings gear icon in the top right to configure page URL, excerpt, and SEO settings. Set the page status to Published when ready to make it live.
Use a descriptive URL slug that matches your page content for better SEO
4

Access Tags Management

From the main dashboard, click on Tags in the left sidebar. This shows all existing tags and allows you to create new ones or edit existing tags.
5

Create a New Tag

Click the New tag button in the top right corner of the Tags page. Enter a Name for your tag (this is what readers will see). The Slug field will auto-populate but can be customized for URLs.
Keep tag names short and descriptive - they help readers find related content
6

Configure Tag Details

Add an optional Description to explain what the tag represents. You can also upload a Tag image and set Meta data for SEO purposes. Click Save to create the tag.
Tag descriptions appear in some themes and help with SEO
7

Apply Tags to Posts

When creating or editing a post, click the Settings gear icon and scroll to the Tags section. Start typing to search existing tags or create new ones on-the-fly by typing the tag name and pressing Enter.
You can add multiple tags to a single post - aim for 3-5 relevant tags per post
8

Organize Your Navigation

To add pages to your site navigation, go to Settings > Design and scroll to Navigation. Click Add item, enter the page title and URL, then drag to reorder. Click Save to update your site menu.
Test your navigation on both desktop and mobile to ensure it displays correctly

Common Issues & Troubleshooting

Page not appearing in navigation menu

Pages don't automatically appear in navigation. Go to Settings > Design > Navigation and manually add your page URL to the menu structure.

Tags not showing on published posts

Check your theme settings - some themes hide tags by default. Also ensure tags are properly saved to posts by editing the post and checking the Tags section in post settings.

Cannot create new tags when editing posts

Ensure you have sufficient permissions (Author level or higher). If the issue persists, create tags separately in the Tags section first, then apply them to posts.

Page URL returning 404 error

Check that the page is set to Published status and verify the URL slug doesn't conflict with existing routes. Try refreshing the page or clearing your browser cache.

Prices mentioned in this guide are pulled from current plan data and may change. Always verify on the official Ghost website before purchasing.
Visit Ghost View Ghost Pricing