How to set up email newsletters on Ghost
Setting up email newsletters on Ghost involves configuring your publication's email settings, connecting a mail service provider, and enabling newsletter features for your posts. Ghost provides built-in newsletter functionality that integrates seamlessly with your content publishing workflow.
Prerequisites
- A Ghost website with admin access
- An active Ghost publication
- Basic understanding of Ghost's admin panel
- Email address for sender configuration
Step-by-Step Instructions
Access Ghost Admin Panel
yoursite.com/ghost and logging in with your admin credentials. Once logged in, click on Settings in the left sidebar menu to access your publication settings.Configure Newsletter Settings
Set Up Email Delivery
Design Newsletter Template
Create Subscription Options
Add Subscription Forms
Send Your First Newsletter
Monitor Newsletter Performance
Common Issues & Troubleshooting
Newsletters not sending to subscribers
Check your email delivery settings under Settings > Email. Verify your API keys or SMTP credentials are correct and that your mail service account is active and properly configured.
Low newsletter open rates
Improve your subject lines, verify sender reputation, and check if emails are landing in spam folders. Consider using a custom domain for sending emails and maintain a clean subscriber list.
Subscription forms not appearing
Ensure the portal is enabled under Settings > Portal and that the portal script is properly embedded in your theme. Clear your site cache and check for JavaScript conflicts.
Email design looks broken
Test your newsletter template across different email clients. Use the preview function in Ghost to identify formatting issues and ensure your HTML is email-client compatible. Avoid complex CSS and use table-based layouts.