How to build marketing funnels on Kajabi

intermediate 12 min read Updated 2026-03-18

Quick Answer

Build marketing funnels on Kajabi by navigating to the Funnels section, selecting a template, customizing your landing pages, and connecting email sequences. Configure your funnel steps, set up payment processing, and activate tracking to optimize conversions.

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Prerequisites

Active Kajabi account
Product or service to promote
Basic understanding of marketing funnels
Target audience defined

Step-by-Step Instructions

Access the Funnels Dashboard

Log into your Kajabi account and navigate to Funnels in the main menu. Click Create Funnel to start building your marketing funnel. You'll see various funnel templates designed for different purposes like lead generation, product launches, or webinar registration.

Choose a template that matches your marketing goal to save time on setup and get proven funnel structures.

Select and Configure Funnel Template

Browse through the available templates and click Use This Template on your preferred option. Common templates include Lead Magnet, Product Launch, and Webinar Funnel. After selection, enter your funnel name in the Funnel Name field and click Create Funnel to proceed.

Use descriptive names for your funnels to easily identify them later, especially if you plan to run multiple campaigns.

Customize Landing Pages

In your funnel editor, click on each page step to customize it. Use the Page Editor to modify headlines, images, and copy. Access the Design tab to change colors, fonts, and layout. Update the SEO Settings by clicking the gear icon and adding your page title, meta description, and URL slug.

Keep your landing pages focused on one clear call-to-action to maximize conversion rates.

Set Up Lead Capture Forms

Click on your opt-in page and locate the Form Element. Customize form fields by clicking Form Settings and selecting which information to collect (name, email, phone). Connect the form to your email list by clicking Integrations and selecting your preferred email sequence or tag to apply to new subscribers.

Only ask for essential information initially - you can always collect more details later in your sequence.

Configure Email Sequences

Navigate to Marketing > Sequences to create or edit email follow-ups. Click New Sequence and add emails using the Add Email button. Set delivery timing using the Send After dropdown options. Return to your funnel and connect the sequence by selecting it in the Automation section of your opt-in page settings.

Space your emails appropriately - daily emails work for short sequences, while weekly emails suit longer nurture campaigns.

Add Products and Payment Processing

If your funnel includes a sales page, click on it and add your product using the Add Product button. Select from existing products or create new ones. Configure pricing by clicking Pricing Options and setting up payment plans, discounts, or limited-time offers. Ensure your payment processor is connected under Settings > Payments.

Test your checkout process thoroughly before launching to ensure smooth customer experience.

Set Up Tracking and Analytics

Click Funnel Settings in your funnel editor and navigate to the Tracking section. Add your Google Analytics tracking ID and Facebook Pixel ID if you're running ads. Enable Conversion Tracking to monitor funnel performance. Set up goal tracking by defining what constitutes a conversion in your Analytics Settings.

Install tracking codes before launching to capture data from day one of your campaign.

Test and Publish Your Funnel

Before going live, click Preview to test each step of your funnel. Check all forms, links, and payment processes. When satisfied, click Publish on each page. Your funnel will be live and accessible via the URLs shown in the Page Settings. Share these URLs in your marketing campaigns or connect them to your custom domain.

Always test your funnel on both desktop and mobile devices to ensure optimal user experience across all platforms.

Common Issues & Troubleshooting

Emails not sending from funnel sequences

Check that your sequence is properly connected in the funnel automation settings. Verify the sequence is active and not in draft mode. Ensure your email authentication is set up correctly under Settings > Email.

Payment processing errors on checkout pages

Verify your payment processor is properly connected under Settings > Payments. Check that your product pricing is configured correctly and that your merchant account is active and in good standing.

Low conversion rates on landing pages

Review your page load speed and mobile responsiveness. Test different headlines and call-to-action buttons using Kajabi's A/B testing feature. Ensure your value proposition clearly matches your traffic source expectations.

Tracking pixels not firing correctly

Double-check that tracking codes are pasted correctly without extra spaces. Ensure pixels are placed in the Header Code section, not the body. Use browser developer tools or pixel helper extensions to verify proper installation.

Prices mentioned in this guide are pulled from current plan data and may change. Always verify on the official Kajabi website before purchasing.

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