How to set up coupon codes on Kajabi

beginner 8 min read Updated 2026-03-18

Quick Answer

Setting up coupon codes in Kajabi requires accessing the Marketing section, creating new offers, and configuring discount percentages or amounts. You can create percentage-based, fixed amount, or free trial coupons with customizable expiration dates and usage limits.

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Prerequisites

Active Kajabi account with admin access
At least one published product or course
Basic understanding of Kajabi dashboard navigation

Step-by-Step Instructions

Navigate to the Marketing section

Log into your Kajabi dashboard and click on Marketing in the left sidebar menu. Then select Offers from the dropdown menu to access the coupon management area.

The Marketing section is where all promotional tools are located, including offers, affiliates, and email campaigns.

Create a new offer

Click the New Offer button in the top right corner of the Offers page. You'll be presented with different offer types - select Coupon to create a discount code for your products.

Choose descriptive names for your offers to easily identify them later when running multiple campaigns.

Configure basic coupon settings

Enter a Coupon Name for internal reference and create a Coupon Code that customers will use at checkout. The code should be easy to remember but unique. Set the Discount Type to either percentage off, fixed amount off, or free trial period.

Avoid using easily guessable codes like 'SAVE10' if you want to limit usage to specific audiences.

Set discount amount and applicable products

Specify the discount value in the Discount Amount field. Under Applicable Products, choose whether the coupon applies to All Products or select specific products from your catalog by clicking Select Products and checking the desired items.

Test different discount amounts to find the sweet spot that drives conversions without significantly impacting your margins.

Configure usage limits and restrictions

Set Usage Limits by specifying the maximum number of times the coupon can be used overall and per customer. You can also enable First-time customers only restriction if you want to limit the offer to new buyers only.

Setting per-customer limits prevents abuse while still allowing you to track campaign effectiveness.

Set expiration date and scheduling

Under Schedule, set when your coupon becomes active and when it expires. You can choose No End Date for ongoing offers or set a specific End Date to create urgency. Enable Active toggle to make the coupon immediately available.

Creating urgency with limited-time offers often increases conversion rates and reduces customer hesitation.

Review and publish the coupon

Review all your coupon settings in the summary section. Ensure the code, discount amount, applicable products, and dates are correct. Click Create Offer to save and activate your coupon code. The coupon will now be available for customers to use at checkout.

Always test your coupon codes yourself before promoting them to ensure they work correctly and apply the expected discount.

Common Issues & Troubleshooting

Coupon code not working at checkout

Verify the coupon is Active, hasn't expired, and the customer is purchasing an eligible product. Check usage limits haven't been exceeded.

Cannot find the Offers section

Ensure you have admin permissions on the Kajabi account. The Marketing menu may be hidden for users with limited access rights.

Coupon applying to wrong products

Edit the offer and review the Applicable Products settings. Ensure you've selected the correct products or product categories for the discount.

Discount amount not calculating correctly

Check if you've set the discount as a percentage or fixed amount. Verify the Discount Type matches your intended offer structure and test with different product prices.

Prices mentioned in this guide are pulled from current plan data and may change. Always verify on the official Kajabi website before purchasing.

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