How to set up email marketing on Kajabi

intermediate 12 min read Updated 2026-03-18

Quick Answer

Setting up email marketing on Kajabi involves configuring your email settings, creating email sequences, and setting up automation pipelines. You'll use Kajabi's built-in email marketing tools to create broadcasts, sequences, and automated campaigns.

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Prerequisites

Active Kajabi account
Basic understanding of email marketing concepts
Content or products to promote
Email list or lead magnet ready

Step-by-Step Instructions

Access Email Marketing Dashboard

Log into your Kajabi account and navigate to the Marketing section in the left sidebar. Click on Emails to access the email marketing dashboard. This is where you'll manage all your email campaigns, sequences, and broadcasts.

Familiarize yourself with the different email types: Broadcasts (one-time sends), Sequences (automated series), and Campaign emails (tied to specific funnels).

Configure Email Settings and Branding

Click on Settings in the email dashboard, then select Email Settings. Set up your From Name and From Email Address. Configure your Reply-to Email and add your business address for compliance. Upload your logo and customize your email template colors to match your brand under Email Branding.

Use a professional email address that matches your domain for better deliverability and trust.

Create Your First Email Sequence

In the Emails dashboard, click New Email and select Sequence. Name your sequence (e.g., "Welcome Series" or "Product Launch"). Click Add Email to create individual emails within the sequence. Set the Send After timing for each email (e.g., immediately, 1 day, 3 days). Write your subject line and email content using Kajabi's drag-and-drop editor.

Start with a simple 3-5 email welcome sequence to nurture new subscribers before creating complex campaigns.

Set Up Email Automation with Pipelines

Navigate to Marketing > Pipelines and click Create Pipeline. Choose a template or start from scratch. Add trigger events like "Form Submission" or "Product Purchase". Connect your email sequences by adding Send Email actions in the pipeline flow. Configure conditions and delays between actions as needed.

Use pipelines to automatically add subscribers to different email sequences based on their actions or interests.

Create and Send Email Broadcasts

For one-time email sends, click New Email and select Broadcast. Choose your target audience from your segments or send to all subscribers. Design your email using the visual editor, adding text blocks, images, buttons, and dividers. Preview your email on desktop and mobile, then click Send Now or schedule for later delivery.

Always send a test email to yourself before sending to your entire list to check formatting and links.

Segment Your Email List

Go to People in the main navigation, then click Segments. Create new segments by clicking New Segment. Set up rules based on subscriber behavior, tags, purchases, or engagement levels. Use segments like "Engaged Subscribers," "Recent Customers," or "Course Completers" to send targeted emails.

Segmented emails typically have higher open and click rates than mass broadcasts to your entire list.

Monitor Email Performance

In the Emails dashboard, review your email analytics by clicking on individual emails or sequences. Monitor key metrics including Open Rate, Click Rate, Unsubscribe Rate, and Revenue Generated. Access detailed reports under Analytics > Email Performance to track overall email marketing success.

Aim for open rates above 20% and click rates above 3% as baseline performance indicators for most industries.

Common Issues & Troubleshooting

Low email deliverability or emails going to spam

Verify your domain authentication in Settings > Email Settings > Domain Authentication. Clean your email list regularly by removing inactive subscribers and ensure your content isn't overly promotional.

Email sequences not sending automatically

Check that your pipeline is Active and that the trigger events are properly configured. Verify that subscribers are being added to the correct sequences and that there are no conflicting pipeline rules.

Email templates not displaying correctly

Preview emails in both desktop and mobile views before sending. Avoid complex layouts and ensure images have alt text. Test your emails across different email clients using the preview feature.

Subscribers not receiving emails after opting in

Check your pipeline triggers and ensure the opt-in form is connected to the correct email sequence. Verify that new subscribers aren't being blocked by suppression lists or unsubscribe settings.

Prices mentioned in this guide are pulled from current plan data and may change. Always verify on the official Kajabi website before purchasing.

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