How to set up any order funnels on Mixpanel

intermediate 8 min read Updated 2026-03-18

Quick Answer

Setting up any order funnels in Mixpanel involves creating a new funnel report, selecting the events that represent your conversion steps, and configuring the funnel parameters like time windows and user segments. You can customize the funnel to track any sequence of events from initial interest to final purchase.

Try Mixpanel Full Mixpanel Review

Prerequisites

Active Mixpanel account with data tracking implemented
Events being tracked for your conversion process
Understanding of your customer journey stages
Access to Mixpanel Funnels feature

Step-by-Step Instructions

Navigate to Funnels in Mixpanel

Log into your Mixpanel dashboard and click on Reports in the left sidebar. Select Funnels from the dropdown menu. Click the + New button to create a new funnel report.

Ensure you have the necessary permissions to create reports in your Mixpanel project.

Define your funnel steps

In the funnel builder, click + Add Step for each stage of your conversion process. Select the appropriate event for each step (e.g., Product Viewed, Add to Cart, Checkout Started, Purchase Completed). You can add up to 8 steps in a single funnel.

Order your steps logically from the earliest touchpoint to the final conversion action.

Configure event properties and filters

For each funnel step, click the gear icon next to the event to add filters. Set up property filters like product_category or price_range to narrow down your analysis. Use the where clause to specify conditions such as where price > 50.

Use consistent property names across all funnel steps to ensure accurate tracking.

Set the conversion window

In the funnel settings, locate the Conversion Window option. Select an appropriate timeframe (1 hour, 1 day, 7 days, 30 days, or custom). This determines how long users have to complete the entire funnel sequence. Click Apply to save the setting.

Consider your typical sales cycle length when setting the conversion window - too short may undercount conversions.

Apply user segmentation

Click on Breakdown to segment your funnel by user properties like country, device_type, or custom properties. You can also use the Filter option to analyze specific user cohorts. Select up to 3 breakdown properties for detailed analysis.

Start with broad segments before diving into more specific breakdowns to avoid data fragmentation.

Configure funnel ordering

In the funnel settings, choose between Any Order or Exact Order under the Ordering section. For any order funnels, select Any Order to allow users to complete steps in any sequence. Set the holding constant option to specify which properties should remain the same across all steps.

Any order funnels are ideal for non-linear customer journeys where users might skip or repeat steps.

Save and analyze your funnel

Click Save and give your funnel a descriptive name like E-commerce Any Order Conversion Funnel. Review the funnel visualization showing conversion rates between each step. Use the Users tab to see individual user journeys and identify drop-off points.

Set up automated reports or alerts for significant changes in funnel performance.

Common Issues & Troubleshooting

Funnel showing zero or very low conversion rates

Check that your events are firing correctly using Live View. Verify event names match exactly and ensure the conversion window is appropriate for your user behavior patterns.

Missing users in funnel steps

Confirm that user identification is consistent across all events using the same distinct_id. Check if property filters are too restrictive and excluding valid conversions.

Funnel data appears incomplete or delayed

Mixpanel processes data with some latency. Wait 5-10 minutes for recent data to appear. For historical data issues, verify your date range settings and check for any data import problems.

Cannot see expected breakdown segments

Ensure the properties used for breakdown are being sent with all relevant events. Check property data types match (strings vs numbers) and verify property names are spelled correctly across all events.

Prices mentioned in this guide are pulled from current plan data and may change. Always verify on the official Mixpanel website before purchasing.

Visit Mixpanel View Mixpanel Pricing