How to Enable White Label on SE Ranking

Log in to your SE Ranking dashboard and navigate to the White Label tab. You can access it in two ways: click your profile icon in the top-right corner and select White Label from the account menu, or locate it in the left-hand side menu under the Agency Pack section. Verify that your subscription includes the Agency Pack, as White Label is not available on standard plans.

Once in the White Label tab, toggle the feature on if it's not already active. Review the current defaults: SE Ranking branding is applied by default, standard SMTP is configured, and Live Help and Feedback widgets are enabled on the login page. The tab displays all customization options available without requiring any server installation. Understand that enabling White Label will customize the entire interface to your brand across all client sessions.

In the White Label tab, locate the branding section and upload your logo. Use PNG or SVG format with recommended dimensions of 200x50 pixels. Next, set your brand colors by entering hex codes for primary and secondary colors (e.g., #FF5733 for primary). These colors will replace SE Ranking's default blue throughout the interface, including buttons, headers, and accents. Preview the changes in real-time to ensure they match your brand identity.

Configure your login page by toggling the Live Help and Feedback widgets on or off based on your preferences. By default, both are enabled. You can also choose to remove or keep footer links that reference SE Ranking. If you want to completely remove SE Ranking branding, disable the footer links. These settings ensure that clients see only your branding when they access the platform.

Navigate to the Personalize Your Domain Name subsection within White Label. Enter your custom domain (e.g., seo.youragency.com). SE Ranking will provide you with a CNAME record to add to your DNS provider. Log in to your domain registrar or DNS hosting panel and create a new CNAME record: set the subdomain (e.g., seo) to point to wl.seranking.com. The exact syntax is seo IN CNAME wl.seranking.com with a default TTL of 3600 seconds. After adding the record, return to the SE Ranking dashboard and click the verify button.

In the White Label Email Configuration section, switch from the default SE Ranking SMTP to your custom SMTP server. Enter your SMTP details: the server address and port (e.g., smtp.gmail.com:587 for Gmail), your email username, and your password or app-specific password. For Gmail, enable two-factor authentication and generate an app password rather than using your main password. Set the From Email field to your branded email address (e.g., seo-reports@youragency.com). Click the test button to verify the connection before saving.

Still in the Email Configuration section, customize the email templates that clients will receive. Upload your company logo, enter your company name, and set custom greeting and footer text. Modify the subject line and header text to reflect your agency's voice. You can add links to your footer text and preview the email template before applying changes. This ensures that all automated reports and notifications appear fully branded with your company identity, not SE Ranking's.

Navigate to the Report Builder section, which is linked from the White Label tab. Select report templates that match your client needs (e.g., Keyword Rank Tracker, Website Audit). Apply your branding to each template by ensuring your logo, colors, and custom domain are reflected in the report output. Configure automated report scheduling by setting frequency (daily, weekly, or monthly) and selecting which clients receive each report. Reports will be sent from your branded SMTP email address configured in the previous step.

In the Client Seats or Agency Pack section, add read-only seats for your clients. For each client, customize their tool access by selecting which features they can view (e.g., Rankings, Website Audit, Backlinks). Clients will log in using your custom domain and see only the tools and branding you've configured. This approach maintains security while providing clients with a professional, branded experience that appears to be your proprietary software.

Before finalizing, preview the customized login page and platform interface to verify all branding elements are correct. Send a test report to your email address to confirm that SMTP configuration and email branding are working properly. Check that your custom domain resolves correctly and that no SE Ranking references appear in the interface or emails. Once you've verified everything, click the Save button at the bottom of the White Label tab. Changes apply instantly to new client sessions.