How to Integrate Looker Studio on SE Ranking

intermediate 8 min read Updated 2026-03-24

Quick Answer

Integrate SE Ranking with Looker Studio using the Rank Tracker connector, pre-built templates, or deployment IDs for dynamic SEO dashboards. Setup takes 30-60 minutes and requires API token, project selection, and Google authorization. Start with single connectors to avoid issues, then build reports for rankings, audits, and competitors.

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Prerequisites

Active SE Ranking account with at least one project set up
SE Ranking API token generated from Integrations > API
Google account authorized for Looker Studio access
Browser access to Looker Studio
Basic familiarity with Google tools

Step-by-Step Instructions

Access SE Ranking Rank Tracker Connector

Navigate to Google Looker Studio and search for the SE Ranking Rank Tracker connector among Partner Connectors, or use the direct link from SE Ranking documentation. Click the Create Data Source button to begin setup.

Authorize Accounts

Click the Authorize button to connect your Google and SE Ranking accounts. When prompted, click Allow to grant the connector access to both accounts.

Ensure you are logged into both accounts before authorizing.

Configure Connector Parameters

Select your Project from the dropdown. Enter the Search Engine ID (e.g., 200 for Google from the 'se' parameter). Choose Keyword Group, add Keyword Tags separated by commas, and optionally enter a single Keyword. Click Connect in the upper right.

Copy the exact numeric Search Engine ID from your Rankings filter.

Use Pre-Built Templates from SE Ranking

In SE Ranking's Rank Tracker, Website Audit, Backlink Checker, or My Competitors tool, click the Looker Studio button and select a template. This takes you directly to Google Looker Studio.

Duplicate and Copy Template Report

In Looker Studio, click the three-dot menu and select Make a copy. In the pop-up with new SE Ranking data sources, click Copy Report to duplicate the template with your setup.

This replaces demo data with your actual project information.

Manage and Edit Data Sources

Go to the Resource tab and click Manage added data sources. For each data source, click Edit, name it, select your SE Ranking project, and click Next.

Reconnect Data Sources

Click Reconnect to apply changes and confirm. Click Done and repeat for all SE Ranking data sources (e.g., Rankings Overview, Average Rankings). For demo reports, also reconnect GA4 and Google Search Console with your site data.

Test one data source first to verify connection.

Advanced: Use Deployment IDs

In Looker Studio, click Create > Data source, select Build Your Own (Partner Connectors). Enter the Deployment ID from SE Ranking docs and click VALIDATE. Provide your SE Ranking API token, select an operation (or All Operations (Combined)), configure parameters, and click CONNECT.

Start with single operations before combining to troubleshoot easier.

Build and Customize Your Report

Once connected, customize fields (e.g., add calculated Top Type field for position breakdowns using CASE formulas). Create dashboards for keyword performance, competitor analysis, and more. Data syncs automatically.

Use official demo reports as a starting point for complex setups.

Verify and Share Dashboard

Preview your report to ensure data loads correctly. Share the interactive dashboard via Looker Studio's sharing options for team collaboration.

Common Issues & Troubleshooting

"Invalid Deployment ID" or connector not found

Copy the exact deployment ID from SE Ranking docs/table; validate before proceeding. Use direct connector links instead of manual entry.

Invalid API token or authorization errors

Regenerate SE Ranking API token from Integrations > API. Re-authorize Google and SE Ranking accounts, ensuring active sessions.

No data loading after connection

Verify project selection, Search Engine ID (e.g., 200 for Google), and parameters. Test single operations first and check for keyword groups/tags.

Data source mismatches in templates

Manage added data sources in Resources, edit each, select correct project, and reconnect. Replace demo GA4/GSC with your actual sources.

Report fields not matching (e.g., Top Type chart broken)

Recreate custom fields with exact Field ID and CASE formula for position calculations as per SE Ranking guide.

Prices mentioned in this guide are pulled from current plan data and may change. Always verify on the official SE Ranking website before purchasing.

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