How to set up white label reports on Semrush

intermediate 8 min read Updated 2026-03-30

Quick Answer

White label reports in Semrush allow you to customize reports with your company branding by removing Semrush logos and adding your own. This feature is available for Business and Enterprise plans and can be configured through the My Reports section.

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Prerequisites

Active Semrush Business or Enterprise account
Admin access to your Semrush account
Company logo file in PNG or JPG format
Basic understanding of Semrush reporting features

Step-by-Step Instructions

Access the My Reports section

Log into your Semrush account and navigate to My Reports in the main menu. Click on Brand Center in the left sidebar to access white labeling options.

Make sure you're logged in as an account admin to see the Brand Center option

Configure your brand settings

In the Brand Center, click Edit Brand Settings. Upload your company logo by clicking Upload Logo and selecting a file (recommended size: 200x60 pixels). Enter your Company Name and Website URL in the respective fields.

Use a high-resolution logo with a transparent background for the best results

Customize report colors

Under Color Scheme, select your brand colors by clicking the color picker next to Primary Color and Secondary Color. You can also enter specific hex codes using the #FFFFFF format for exact brand matching.

Set up report footer

Scroll down to the Footer Settings section. Add your company contact information, including Address, Phone Number, and Email. Toggle on Show Footer to include this information in your reports.

Keep footer information concise to maintain a professional appearance

Configure report header options

In the Header Settings, choose whether to display your logo, company name, or both. Select Logo Only, Company Name Only, or Logo + Company Name from the dropdown menu.

Save and preview settings

Click Save Changes to apply your white label settings. Use the Preview button to see how your branded reports will look before generating them.

Always preview your settings to ensure everything appears as expected

Generate white label reports

Navigate to any Semrush tool and create a report. When scheduling or generating reports, ensure the White Label option is enabled in the report settings. Your custom branding will automatically be applied to all future reports.

You can toggle white labeling on or off for individual reports if needed

Common Issues & Troubleshooting

White label options not visible

Verify you have a Business or Enterprise plan and admin privileges. White labeling is not available on lower-tier plans.

Logo appears distorted or pixelated

Upload a higher resolution logo with recommended dimensions of 200x60 pixels in PNG format with transparent background.

Brand colors not displaying correctly

Double-check your hex color codes and ensure they meet contrast requirements. Use the color picker tool rather than manual entry for accuracy.

Reports still show Semrush branding

Ensure the White Label toggle is enabled when generating reports and that your brand settings have been saved successfully in the Brand Center.

Prices mentioned in this guide are pulled from current plan data and may change. Always verify on the official Semrush website before purchasing.

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