How to set up product reviews on Squarespace

intermediate 8 min read Updated 2026-03-18

Quick Answer

Set up product reviews on Squarespace by enabling the built-in review system in Commerce settings, configuring review preferences, and customizing the display options. Reviews will then appear automatically on product pages for customer feedback.

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Prerequisites

Active Squarespace Commerce plan
Products already added to your store
Basic familiarity with Squarespace admin interface
Understanding of your site's customer workflow

Step-by-Step Instructions

Access Commerce Settings

Log into your Squarespace admin panel and navigate to Commerce in the main menu. Click on Settings to access your store configuration options.

Make sure you're on a Commerce plan, as product reviews are not available on basic plans.

Enable Product Reviews

In the Commerce Settings, scroll down to find Customer Accounts section. Toggle on Enable product reviews. This activates the review system for all products in your store.

Enabling reviews also requires customers to create accounts, which can help reduce spam reviews.

Configure Review Settings

Under Product Reviews settings, choose your preferences:

Select Auto-approve reviews or Manually approve reviews
Enable Email notifications for new reviews
Set Review submission requirements (verified purchase only or all customers)

Manual approval gives you more control but requires active moderation to maintain customer engagement.

Customize Review Display Options

Navigate to Design > Site Styles to customize how reviews appear. You can modify:

Star rating colors and size
Review text formatting
Review section placement on product pages

Use the Product Page section in Site Styles for specific review styling.

Set Up Review Notifications

Go to Commerce > Settings > Email and configure review-related notifications. Enable New Review Notification to receive alerts when customers submit reviews. Customize the email template if needed.

Set up notifications to respond quickly to both positive and negative reviews.

Configure Customer Account Requirements

Under Commerce > Settings > Customer Accounts, ensure account creation is enabled. Choose between Required for checkout or Optional but encouraged. This affects who can leave reviews on your products.

Requiring accounts reduces fake reviews but may decrease conversion rates.

Test the Review System

Create a test customer account and make a test purchase. After the order is complete, log in as the test customer and navigate to a product page. Verify that the Write a Review section appears and submit a test review to ensure the system works properly.

Test both the customer experience and admin moderation workflow before going live.

Manage and Moderate Reviews

Access submitted reviews by going to Commerce > Orders > Reviews. Here you can:

Approve or reject pending reviews
Respond to customer reviews
Delete inappropriate content
Export review data

Regularly engage with reviews by responding to feedback - it shows customers you value their input.

Common Issues & Troubleshooting

Reviews not appearing on product pages

Verify that Customer Accounts and Product Reviews are both enabled in Commerce Settings. Check that your template supports the review feature by switching to a different template temporarily.

Customers can't submit reviews

Ensure customers have created accounts and completed purchases if you've enabled verified purchase only reviews. Check that the product page template includes the review section in Design > Product Page.

Review notifications not working

Go to Commerce > Settings > Email and verify the notification email address is correct. Check your spam folder and ensure the email template is properly configured and enabled.

Review styling looks broken

Clear your browser cache and check Design > Site Styles for conflicting custom CSS. Try switching to a default template temporarily to isolate styling issues, then reapply customizations gradually.

Prices mentioned in this guide are pulled from current plan data and may change. Always verify on the official Squarespace website before purchasing.

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