How to optimize product detail pages on Teachable
Quick Answer
Optimize Teachable product pages by crafting compelling titles and descriptions, adding high-quality images and videos, setting strategic pricing, and configuring SEO settings. Focus on clear value propositions and social proof to increase conversions.
Prerequisites
- Active Teachable school account
- At least one course or product created
- Admin access to your Teachable dashboard
- Basic understanding of copywriting and marketing
Step-by-Step Instructions
1
Access and edit your product page
Navigate to your Teachable dashboard and click Courses in the left sidebar. Select the course you want to optimize and click Edit Course. Go to the Sales Page tab to access all customization options for your product detail page.
Make sure your course is published before optimizing the sales page for better preview functionality.
2
Optimize your course title and subtitle
In the Basic Information section, craft a compelling title that includes your target keywords and clearly communicates the value. Add a powerful subtitle that expands on the benefits students will receive. Keep titles under 60 characters and subtitles under 120 characters for better display across devices.
Use action words and specific outcomes in your titles like 'Master', 'Build', or 'Create' followed by concrete results.
3
Write a compelling course description
Scroll to the Course Description section and write a detailed description using the rich text editor. Structure it with bullet points highlighting key benefits, learning outcomes, and what makes your course unique. Include keywords naturally while focusing on student transformation and results.
Use the 'Problem-Agitation-Solution' framework to connect with your audience's pain points.
4
Add high-quality visual content
Upload a professional course image in the Course Image section (recommended size: 2048x1152px). Add a course trailer video in the Course Trailer section to showcase your teaching style and course content. Ensure visuals are consistent with your brand and clearly represent the course topic.
A/B test different thumbnails to see which generates higher click-through rates.
5
Configure pricing and payment options
Navigate to the Pricing tab and set your course price strategically. Enable Payment Plans if offering installments, and consider adding a Free Preview to let students sample your content. Set up coupon codes for promotional campaigns using the Coupons section.
Price ending in 7 or 9 often perform better than round numbers for psychological pricing effects.
6
Add social proof and testimonials
In the Sales Page tab, scroll to Testimonials and add student reviews with photos when possible. Include specific results and transformations students achieved. Add your instructor bio with credentials and achievements to build authority and trust with potential students.
Video testimonials convert better than text testimonials when available.
7
Optimize SEO settings
Click on SEO Settings and customize your page URL slug to include relevant keywords. Write a compelling meta description under 160 characters that includes your target keywords and a clear call-to-action. Add relevant tags to help with internal categorization.
Use tools like Google Keyword Planner to research relevant keywords for your course topic.
8
Configure curriculum preview and FAQ
Enable Show Curriculum to let potential students see the course structure and lesson titles. Add a comprehensive FAQ section addressing common questions about course access, completion time, prerequisites, and refund policies to reduce friction in the buying process.
Monitor student questions in comments and support emails to continuously update your FAQ section.
Common Issues & Troubleshooting
Course image appears blurry or pixelated
Upload images at exactly 2048x1152px resolution in JPG or PNG format. Ensure file size is under 5MB and use high-quality source images.
Course trailer video won't upload or play
Use MP4 format with H.264 encoding, maximum 500MB file size. Check your internet connection and try uploading during off-peak hours for better success rates.
SEO changes not appearing in search results
SEO changes can take 2-4 weeks to appear in Google. Use site:yourschool.teachable.com in Google search to check if pages are indexed properly.
Payment plans not showing on checkout page
Ensure payment plans are enabled in Course Settings > Pricing and that you've set up your payment processor correctly in School Settings > Payments.
Prices mentioned in this guide are pulled from current plan data and may change. Always verify on the official Teachable website before purchasing.