How to Customize Form Design and Branding on Typeform

Navigate to your Typeform Workspace and select the specific form you want to customize. In the top toolbar of the form editor, click Design to enter the customization area where all branding and visual options are available.

In the Design panel, locate the Themes section. You have two options: select a pre-made theme from the Gallery by clicking the Gallery button to browse templates, or click the + button under Themes to create a custom theme (which will be named 'My new theme' by default).

Within the theme editor, navigate to the Font tab to adjust colors for question text and answer text. Click on the color picker to select from a palette or enter a hex code directly (for example, #000000 for black or #FF5733 for a custom brand color). Use neutral grays and blacks for text to ensure readability.

In the Buttons tab, adjust colors for buttons and button text. You can also modify button styles such as rounded corners (default radius is 8px) and transparency settings. Ensure button colors contrast well with your background for accessibility.

Navigate to the Background tab to change the background color or upload a background image. For solid colors, use the color picker or enter a hex code. For images, click + Add image to upload a file, then configure brightness (range -100 to 100, default 0) and scaling options (Cover, Contain, or Fill). Note that background images are different from question images added in the Create panel.

Select a font from Typeform's font library (default is typically a sans-serif like Inter) or upload a custom font if your plan supports it. Apply your chosen font to all text elements for visual consistency across the form.

Click the logo upload area in the theme editor (available on Plus plans or higher). Upload a PNG or SVG file with a recommended size of 200x50px and a transparent background. The logo will be positioned at the top of your form and scales automatically to fit different screen sizes.

Use the mobile and desktop preview toggles in the Design panel to check how your form looks on different screen sizes. Elements auto-scale automatically, so no manual size or position adjustments are needed for boxes or buttons. Test responsiveness early to catch any layout issues.

Click Save changes (or Save) in the Design panel to apply the theme form-wide. Your saved theme is personal by default, but you can add it to a Brand kit in organization settings for team-wide sharing and consistency.

After saving, preview or publish your form to test how the design appears in the live version. Verify that all colors, fonts, logos, and backgrounds display correctly and that the form functions properly with any logic or branching rules you have set up.