Lite
$15 /mo
Save ~20% with annual billing
What's included:
- Email marketing
- Marketing automation
- Subscription forms
- Basic CRM
AC
ActiveCampaign Pricing & Plans 2026
Complete pricing breakdown for ActiveCampaign. Compare plans, features, and find the best value.
Starting from $15 /month
Try ActiveCampaign Quick Answer
How much does ActiveCampaign cost in 2026?
ActiveCampaign starts at $15/month for the Lite plan. 4 plans available.
Free Tier No
Starting Price $15/mo
Plans 4 tiers
Billing Monthly/Annual
Starting Price $15/mo
Plans Available 4 plans
Annual Discount Save 20%
Best For Small to mid-market businesses needing integrated marketing automation and CRM
💰 Prices last verified: March 9, 2026
ActiveCampaign Plans & Pricing
Plus
$70 /mo
Save ~20% with annual billing
What's included:
- All Lite features
- CRM with sales automation
- Contact and lead scoring
- Dynamic content
Professional
$159 /mo
Save ~20% with annual billing
What's included:
- All Plus features
- Site messaging
- Attribution
- Predictive sending
Enterprise
$279 /mo
Save ~20% with annual billing
What's included:
- All Professional features
- Custom reporting
- Custom mailserver domain
- Single sign-on
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
How ActiveCampaign Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| AC ActiveCampaign Current | $15/mo | Small to mid-market businesses needing integrated marketing automation and CRM | ||
| Bh beehiiv | Free | Individual creators and influencers building personal newsletters | Compare | |
| Aw AWeber | $15/mo | Small business email campaigns and list growth | Compare | |
| Kl Klaviyo | Free | Ecommerce brands building personalized campaigns for sales and loyalty | Compare | |
| C ConvertKit | Free | Bloggers | Compare | |
| Bv Brevo | Free | Small businesses and solopreneurs starting with email marketing | Compare |
Features by Plan
| Feature | Lite | Plus | Professional | Enterprise |
|---|---|---|---|---|
| Drag-and-drop email builder Create emails from scratch or use templates | ||||
| Email automation Automate email sequences and triggered campaigns | ||||
| Marketing automation Track website events and create automation maps | ||||
| Site tracking Monitor contact interactions with your website | ||||
| Email segmentation Segment audiences based on behavior and interests | ||||
| A/B split testing Conduct split tests on campaigns | ||||
| Subscription forms Create signup forms with dynamic content | ||||
| Contact tagging Tag people based on interests and behavior | ||||
| CRM tools Manage customer relationships and sales automation | ||||
| SMS marketing Send SMS messages to contacts | ||||
| WhatsApp messaging Communicate via WhatsApp | ||||
| AI-powered automation Autonomous marketing solution capabilities |
ActiveCampaign Pros & Cons
Great Value If You Need
- Unified platform combining email, marketing automation, CRM, and messaging
- Powerful automation capabilities with site tracking and behavioral triggers
- User-friendly drag-and-drop email builder accessible to non-technical users
- Extensive global reach with 180,000+ customers across 170+ countries
Consider Alternatives If
- Pricing based on contact count can become expensive as database grows
- Limited pricing transparency in public materials
- Complex feature set may have learning curve for beginners
- Enterprise plan requires custom negotiation with sales team
Our Verdict
ActiveCampaign offers solid value for its feature set. It's best suited for Small to mid-market businesses needing integrated marketing automation and CRM and E-commerce companies requiring email marketing with SMS/WhatsApp capabilities. Starting at $15/mo, it's accessible for most budgets.
Our Rating 4.6/5
ActiveCampaign Pricing FAQ
How much does ActiveCampaign cost in 2026?
ActiveCampaign costs $15/month for the Lite plan. 4 plans available ranging up to $279/month.
Does ActiveCampaign have a free plan or free tier?
No, ActiveCampaign doesn't offer a permanent free plan. Pricing starts at $15/month for the Lite plan. However, they may offer a free trial period.
What are the limits of ActiveCampaign's cheapest plan?
The Lite plan ($15/mo) includes: Email marketing; Marketing automation; Subscription forms; Basic CRM. Higher tiers add more advanced features.
Is ActiveCampaign worth it for small teams and personal use?
ActiveCampaign is affordable for small teams at $15/mo. Best for: Small to mid-market businesses needing integrated marketing automation and CRM and E-commerce companies requiring email marketing with SMS/WhatsApp capabilities. Highly rated (4.6/5).
ActiveCampaign vs beehiiv pricing — which is cheaper?
ActiveCampaign starts at $15/mo vs beehiiv at Free. ActiveCampaign is more affordable. Compare features side-by-side to decide.
Does ActiveCampaign offer discounts for annual billing?
Yes, most email marketing tools including ActiveCampaign offer 10-20% discounts when you pay annually instead of monthly. This can save you approximately $36 per year depending on your plan.