Lite
$15 /mo
Save ~20% with annual billing
What's included:
- Email marketing
- Marketing automation
- Subscription forms
- Basic CRM
AC
ActiveCampaign Pricing in 2026
Complete pricing breakdown for ActiveCampaign. Compare plans, features, and find the best value.
Starting from $15 /month
Try ActiveCampaign Quick Answer
How much does ActiveCampaign cost in 2026?
ActiveCampaign starts at $15/month for the Lite plan. 4 plans available.
Free Tier No
Starting Price $15/mo
Plans 4 tiers
Billing Monthly/Annual
Starting Price $15/mo
Plans Available 4 plans
Annual Discount Save 20%
Best For Small to mid-market businesses needing integrated marketing automation and CRM
| Plan | Price | Key Features |
|---|---|---|
| Lite | $15/mo | Email marketing, Marketing automation |
| Plus ★ | $70/mo | All Lite features, CRM with sales automation |
| Professional | $159/mo | All Plus features, Site messaging |
ActiveCampaign Plans & Pricing
Plus
$70 /mo
Save ~20% with annual billing
What's included:
- All Lite features
- CRM with sales automation
- Contact and lead scoring
- Dynamic content
Professional
$159 /mo
Save ~20% with annual billing
What's included:
- All Plus features
- Site messaging
- Attribution
- Predictive sending
Enterprise
$279 /mo
Save ~20% with annual billing
What's included:
- All Professional features
- Custom reporting
- Custom mailserver domain
- Single sign-on
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
How ActiveCampaign Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| AC ActiveCampaign Current | $15/mo | Small to mid-market businesses needing integrated marketing automation and CRM | ||
| Bh beehiiv | Free | Individual creators and influencers building personal newsletters | Compare | |
| Aw AWeber | $15/mo | Small business email campaigns and list growth | Compare | |
| Kl Klaviyo | Free | Ecommerce brands building personalized campaigns for sales and loyalty | Compare | |
| C ConvertKit | Free | Bloggers | Compare | |
| ML MailerLite | Free | Solo creators and content creators building email lists | Compare |
Is ActiveCampaign Worth the Price?
From $15/mo
Budget-Friendly
At $15/mo, ActiveCampaign is competitively priced in its category. The low entry point makes it accessible for individuals and small teams, though you may need to upgrade as your needs grow.
Best Value Tier
Lite plan ($15/mo) — the only paid tier, includes all premium features
When NOT to Pay for ActiveCampaign
Budget-conscious small businesses with growing lists
Users report costs rise quickly with contact list growth, with one noting difficulty justifying $350/month for a 14K newsletter list. Pricing becomes unjustifiable compared to competitors for basic needs.
Compare Mailchimp pricingNeed for advanced CRM features
Multiple users note 'ActiveCampaign is great for email marketing, but its Sales CRM isn't as strong' and lacks features like booking links and meeting scheduling. The CRM side feels limited for managing follow-ups.
Compare HubSpot pricingBeginners wanting simple email marketing
Users report a steep learning curve and overwhelming interface that suits experienced users over beginners. One comparison noted 'Mailchimp is straightforwardly easier to use, and fewer moving parts means fewer things to break.'
Compare ConvertKit pricingNeed for responsive customer support
Users frequently report long live chat waits (30+ minutes), tiered access with email/forums only for lower plans, and inadequate responsiveness for urgent issues compared to competitors.
Compare Zendesk pricingFeatures by Plan
| Feature | Lite | Plus | Professional | Enterprise |
|---|---|---|---|---|
| Drag-and-drop email builder Create emails from scratch or use templates | ||||
| Email automation Automate email sequences and triggered campaigns | ||||
| Marketing automation Track website events and create automation maps | ||||
| Site tracking Monitor contact interactions with your website | ||||
| Email segmentation Segment audiences based on behavior and interests | ||||
| A/B split testing Conduct split tests on campaigns | ||||
| Subscription forms Create signup forms with dynamic content | ||||
| Contact tagging Tag people based on interests and behavior | ||||
| CRM tools Manage customer relationships and sales automation | ||||
| SMS marketing Send SMS messages to contacts | ||||
| WhatsApp messaging Communicate via WhatsApp | ||||
| AI-powered automation Autonomous marketing solution capabilities |
ActiveCampaign Pros & Cons
Great Value If You Need
- Unified platform combining email, marketing automation, CRM, and messaging
- Powerful automation capabilities with site tracking and behavioral triggers
- User-friendly drag-and-drop email builder accessible to non-technical users
- Extensive global reach with 180,000+ customers across 170+ countries
Consider Alternatives If
- Pricing based on contact count can become expensive as database grows
- Limited pricing transparency in public materials
- Complex feature set may have learning curve for beginners
- Enterprise plan requires custom negotiation with sales team
Our Verdict
ActiveCampaign offers solid value for its feature set. It's best suited for Small to mid-market businesses needing integrated marketing automation and CRM and E-commerce companies requiring email marketing with SMS/WhatsApp capabilities. Starting at $15/mo, it's accessible for most budgets.
Our Rating 4.6/5
ActiveCampaign Price vs Competitors
M Mailchimp Cheaper
Starts at Free vs $15/mo. Better for: budget-conscious small businesses with growing lists.
Compare pricing H HubSpot Cheaper
Starts at Free vs $15/mo. Better for: need for advanced crm features.
Compare pricing C ConvertKit Cheaper
Starts at Free vs $15/mo. Better for: beginners wanting simple email marketing.
Compare pricing Z Zendesk More Expensive
Starts at $19/mo — pricier but recommended when: need for responsive customer support.
Compare pricingActiveCampaign Pricing FAQ
How much does ActiveCampaign cost in 2026?
ActiveCampaign costs $15/month for the Lite plan. 4 plans available ranging up to $279/month.
Does ActiveCampaign have a free plan or free tier?
No, ActiveCampaign doesn't offer a permanent free plan. Pricing starts at $15/month for the Lite plan. However, they may offer a free trial period.
What are the limits of ActiveCampaign's cheapest plan?
The Lite plan ($15/mo) includes: Email marketing; Marketing automation; Subscription forms; Basic CRM. Higher tiers add more advanced features.
Is ActiveCampaign worth it for small teams and personal use?
ActiveCampaign is affordable for small teams at $15/mo. Best for: Small to mid-market businesses needing integrated marketing automation and CRM and E-commerce companies requiring email marketing with SMS/WhatsApp capabilities. Highly rated (4.6/5).
ActiveCampaign vs beehiiv pricing — which is cheaper?
ActiveCampaign starts at $15/mo vs beehiiv at Free. ActiveCampaign is more affordable. Compare features side-by-side to decide.
Does ActiveCampaign offer discounts for annual billing?
Yes, most email marketing tools including ActiveCampaign offer 10-20% discounts when you pay annually instead of monthly. This can save you approximately $36 per year depending on your plan.