Basic
Free
What's included:
- 35 daily sessions
- 3 heatmaps
- 3 surveys
- Basic support
Hj
Hotjar Pricing in 2026
Complete pricing breakdown for Hotjar. Compare plans, features, and find the best value.
Quick Answer
How much does Hotjar cost in 2026?
Hotjar offers a FREE plan. Paid plans start at $32/month. 4 plans are available with monthly billing.
Free Tier Yes ✓
Starting Price Free
Plans 4 tiers
Billing Monthly/Annual
Starting Price Free
Plans Available 4 plans
Annual Discount Save 20%
Best For E-commerce optimization
| Plan | Price | Key Features |
|---|---|---|
| Basic | Free | 35 daily sessions, 3 heatmaps |
| Plus ★ | $32/mo | 100 daily sessions, 10 heatmaps |
| Business | $80/mo | 500 daily sessions, 20 heatmaps |
| Scale | $171/mo | 1500 daily sessions, Unlimited heatmaps |
Hotjar Plans & Pricing
Plus
$32 /mo
Save ~20% with annual billing
What's included:
- 100 daily sessions
- 10 heatmaps
- 10 surveys
- Priority support
- Advanced filters
Business
$80 /mo
Save ~20% with annual billing
What's included:
- 500 daily sessions
- 20 heatmaps
- 20 surveys
- Phone support
- Custom events
- Funnels
Scale
$171 /mo
Save ~20% with annual billing
What's included:
- 1500 daily sessions
- Unlimited heatmaps
- Unlimited surveys
- Dedicated support
- Console logs
- API access
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
How Hotjar Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| Hj Hotjar Current | Free | E-commerce optimization | ||
| Pl Plausible Analytics | $9/mo | Privacy-conscious websites and blogs | Compare | |
| M Mixpanel | Free | Product teams | Compare | |
| A Amplitude | Free | Product teams | Compare | |
| GA Google Analytics | Free | Website owners and bloggers tracking visitor behavior | Compare | |
| Ma Matomo | Free | Privacy-focused websites needing GDPR/CCPA compliance | Compare |
Is Hotjar Worth the Price?
From $32/mo
Mid-Range
Hotjar provides a free tier for getting started, with paid plans from $32/mo. While the jump from free to paid is notable, the additional features justify the cost for growing teams. Consider starting with the free plan to evaluate fit.
Best Value Tier
Free plan — Basic tier provides core functionality at no cost
When NOT to Pay for Hotjar
Need advanced analytics and predictive insights
Hotjar lacks predictive analytics, ROI tracking, automatic customer segmentation, and custom reports. It requires manual analysis rather than automated insights.
Compare Mixpanel pricingHigh-traffic sites sensitive to performance impacts
Hotjar's tracking code adds significant overhead, slowing page load times and causing compatibility issues with ad blockers. This can lead to weird site behavior and performance degradation.
Require HIPAA compliance or healthcare data handling
Hotjar is not HIPAA compliant and cannot be used for websites that handle sensitive healthcare information or require strict privacy compliance standards.
Need robust customer support and quick response times
Users frequently report slow response times, no live chat, unhelpful AI chatbots, and gatekeeping in support tickets. Hotjar has a low TrustPilot rating of 2.5 for support quality.
Features by Plan
| Feature | Basic | Plus | Business | Scale |
|---|---|---|---|---|
| Heatmaps Click, move, and scroll heatmaps | ||||
| Session Recordings Watch user sessions in real-time | ||||
| Feedback Widgets Collect user feedback on pages | ||||
| Surveys On-site and external surveys | ||||
| Form Analysis See where users struggle in forms | ||||
| Conversion Funnels Track user journey through funnels | ||||
| Custom Events Track specific user actions | ||||
| A/B Testing Integration Integrate with testing platforms | ||||
| Console Logs View JavaScript errors | ||||
| API Access Export data via API | ||||
| Team Collaboration Share insights with team members | ||||
| GDPR Compliance Privacy-compliant data collection |
Hotjar Pros & Cons
Great Value If You Need
- Easy to set up and use
- Comprehensive user behavior insights
- Strong heatmap and session recording features
- Good free tier available
Consider Alternatives If
- Can be expensive for high-traffic sites
- Limited customization options
- Session recording can impact site performance
- Basic reporting capabilities
Our Verdict
Hotjar offers excellent value with its free tier and competitive paid plans. It's best suited for E-commerce optimization and Website conversion rate optimization. Starting at $32/mo, it's accessible for most budgets.
Our Rating 4.3/5
Hotjar Price vs Competitors
Hotjar Pricing FAQ
How much does Hotjar cost in 2026?
Hotjar offers a FREE plan with 35 daily sessions. Paid plans start at $32/month.
Does Hotjar have a free plan or free tier?
Yes! Hotjar offers a free Basic plan that includes: 35 daily sessions, 3 heatmaps, 3 surveys. Perfect for e-commerce optimization.
What are the limits of Hotjar's free plan?
The Basic plan (Free) includes: 35 daily sessions; 3 heatmaps; 3 surveys; Basic support. Upgrade to paid plans for more features and higher limits.
Is Hotjar worth it for small teams and personal use?
Hotjar is excellent for small teams thanks to its free tier. Best for: E-commerce optimization and Website conversion rate optimization. Rated 4.3/5.
Hotjar vs Plausible Analytics pricing — which is cheaper?
Hotjar starts at Free vs Plausible Analytics at $9/mo. Plausible Analytics is cheaper. Compare features side-by-side to decide.
Does Hotjar offer discounts for annual billing?
Yes, most analytics tools including Hotjar offer 10-20% discounts when you pay annually instead of monthly. This can save you approximately $77 per year depending on your plan.