Free
Free
What's included:
- Up to 250 profiles
- 500 emails/month
- 150 SMS credits/month
- Basic templates
- Email support
Kl
Klaviyo Pricing & Plans 2026
Complete pricing breakdown for Klaviyo. Compare plans, features, and find the best value.
Quick Answer
How much does Klaviyo cost in 2026?
Klaviyo offers a FREE plan. Paid plans start at $20/month. 4 plans are available with monthly billing.
Free Tier Yes ✓
Starting Price Free
Plans 4 tiers
Billing Monthly/Annual
Starting Price Free
Plans Available 4 plans
Annual Discount Save 20%
Best For Ecommerce brands building personalized campaigns for sales and loyalty
💰 Prices last verified: March 9, 2026
Klaviyo Plans & Pricing
Starter
$20 /mo
Save ~20% with annual billing
What's included:
- Up to 500 profiles
- Unlimited emails
- Advanced segmentation
- Priority support
Growth
$60 /mo
Save ~20% with annual billing
What's included:
- Up to 2,500 profiles
- Advanced AI features
- A/B testing
- Custom integrations
Pro
$150 /mo
Save ~20% with annual billing
What's included:
- Up to 10,000 profiles
- Advanced reporting
- Dedicated support
- Custom onboarding
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
How Klaviyo Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| Kl Klaviyo Current | Free | Ecommerce brands building personalized campaigns for sales and loyalty | ||
| Bh beehiiv | Free | Individual creators and influencers building personal newsletters | Compare | |
| Aw AWeber | $15/mo | Small business email campaigns and list growth | Compare | |
| C ConvertKit | Free | Bloggers | Compare | |
| AC ActiveCampaign | $15/mo | Small to mid-market businesses needing integrated marketing automation and CRM | Compare | |
| Bv Brevo | Free | Small businesses and solopreneurs starting with email marketing | Compare |
Features by Plan
| Feature | Free | Starter | Growth | Pro |
|---|---|---|---|---|
| AI-powered personalization Generates on-brand templates, subject lines, and campaign versions | ||||
| Drag-and-drop email editor 160+ customizable templates | ||||
| Customer segmentation Using any data source with 350+ integrations | ||||
| Personalized product recommendations Based on browsing history and past purchases | ||||
| Smart Send Time AI optimizes delivery time for max engagement | ||||
| Automated flows and campaigns Abandoned cart, welcome series, shipping alerts | ||||
| Inbox reputation repair AI ensures emails land in inbox | ||||
| Built-in reporting Campaign performance and revenue attribution | ||||
| Multi-channel support Email, SMS, WhatsApp, mobile push | ||||
| AI Marketing Agent Analyzes site and brand to create content | ||||
| Customer profiles Unified data from tech stack | ||||
| A/B testing Test different campaign variations |
Klaviyo Pros & Cons
Great Value If You Need
- Delivers 63x average ROI through data-driven personalization and AI
- 350+ seamless integrations for easy data unification across channels
- Free tier ideal for testing with real features like 500 emails/month
- AI automation handles send times, templates, and inbox optimization
Consider Alternatives If
- Limited free tier caps at 250 profiles/500 emails, requiring upgrade for scale
- Usage-based pricing can escalate quickly with growing lists and sends
- Steeper learning curve for advanced segmentation despite drag-and-drop interface
- Primarily B2C/commerce-focused, less ideal for non-ecommerce businesses
Our Verdict
Klaviyo offers excellent value with its free tier and competitive paid plans. It's best suited for Ecommerce brands building personalized campaigns for sales and loyalty and B2C businesses needing omnichannel email/SMS/push automation. Starting at $0/mo, it's accessible for most budgets.
Our Rating 4.7/5
Klaviyo Pricing FAQ
How much does Klaviyo cost in 2026?
Klaviyo offers a FREE plan with Up to 250 profiles. Paid plans start at $20/month.
Does Klaviyo have a free plan or free tier?
Yes! Klaviyo offers a free Free plan that includes: Up to 250 profiles, 500 emails/month, 150 SMS credits/month. Perfect for ecommerce brands building personalized campaigns for sales and loyalty.
What are the limits of Klaviyo's free plan?
The Free plan (Free) includes: Up to 250 profiles; 500 emails/month; 150 SMS credits/month; Basic templates. Upgrade to paid plans for more features and higher limits.
Is Klaviyo worth it for small teams and personal use?
Klaviyo is excellent for small teams thanks to its free tier. Best for: Ecommerce brands building personalized campaigns for sales and loyalty and B2C businesses needing omnichannel email/SMS/push automation. Highly rated (4.7/5).
Klaviyo vs beehiiv pricing — which is cheaper?
Klaviyo starts at Free vs beehiiv at Free. Klaviyo is more affordable. Compare features side-by-side to decide.
Does Klaviyo offer discounts for annual billing?
Yes, most email marketing tools including Klaviyo offer 10-20% discounts when you pay annually instead of monthly. This can save you $50-200 per year depending on your plan.