Starter
$25 /mo
Save ~20% with annual billing
What's included:
- 1 Social Set (8 profiles)
- 1 user only
- 30 posts per profile per month
- 5 AI credits per month
- Basic analytics (3 months)
- Link in Bio
- Basic support
La
Later Pricing in 2026
Complete pricing breakdown for Later. Compare plans, features, and find the best value.
Starting from $25 /month
Try Later Quick Answer
How much does Later cost in 2026?
Later starts at $25/month for the Starter plan. 3 plans available.
Free Tier No
Starting Price $25/mo
Plans 3 tiers
Billing Monthly/Annual
Starting Price $25/mo
Plans Available 3 plans
Annual Discount Save 20%
Best For Small businesses and creators scheduling casual posts visually
💰 Later Cost Calculator
See exactly what you'll pay based on your team size
Most Popular
Starter
$0 /month $0/year
$25/user × 5 users
- 1 Social Set (8 profiles)
- 1 user only
- 30 posts per profile per month
Growth
$0 /month $0/year
$45/user × 5 users
- Multiple Social Sets
- Multiple users
- Unlimited posts
Advanced
$0 /month $0/year
$75/user × 5 users
- Custom analytics
- Competitive benchmarking (20 competitors)
- Future insights
Annual billing saves ~20% ($0/year)
For teams of 5, we recommend the Basic plan
| Plan | Price | Key Features |
|---|---|---|
| Starter ★ | $25/mo | 1 Social Set (8 profiles), 1 user only |
| Growth | $45/mo | Multiple Social Sets, Multiple users |
| Advanced | $75/mo | Custom analytics, Competitive benchmarking (20 competitors) |
Later Plans & Pricing
Growth
$45 /mo
Save ~20% with annual billing
What's included:
- Multiple Social Sets
- Multiple users
- Unlimited posts
- Enhanced AI tools
- Full analytics
- Non-profit discount available
Advanced
$75 /mo
Save ~20% with annual billing
What's included:
- Custom analytics
- Competitive benchmarking (20 competitors)
- Future insights
- Trends and hashtags
- Social listening
- Advanced reporting
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
How Later Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| La Later Current | $25/mo | Small businesses and creators scheduling casual posts visually | ||
| Ag Agorapulse | $69/mo | Growing social media teams needing streamlined content planning and scheduling | Compare | |
| B Buffer | Free | Small businesses | Compare | |
| S Sprout Social | $199/mo | Enterprise | Compare | |
| SB SocialBee | $29/mo | Solopreneurs and small businesses maintaining consistent posting | Compare | |
| H Hootsuite | $99/mo | Agencies | Compare |
Is Later Worth the Price?
From $25/mo
Mid-Range
Later sits in the mid-range at $25/mo, balancing features against cost. It's neither the cheapest nor most expensive option, making it suitable for teams that need solid functionality without enterprise-level pricing.
Best Value Tier
Starter plan ($25/mo) — the only paid tier, includes all premium features
When NOT to Pay for Later
Need Google Business Profile integration
Later has no Google Business Profile support, requiring separate tools. This is an 'immediate switch trigger for businesses relying on it' according to user reviews.
Compare Hootsuite pricingHeavy video content on TikTok, YouTube, or Instagram Reels
Manual publishing required for Instagram Reels, YouTube, and TikTok despite auto-publishing claims. This 'wastes time for video-heavy' content strategies.
Compare Buffer pricingNeed advanced analytics and social listening
Users report 'basic or clunky analytics' especially on starter plans, with no social listening for brand mentions or trends. Limited hashtag suggestions and bulk upload capabilities.
Compare Sprout Social pricingRequire responsive customer support
Consistent complaints about 'unresponsive team,' reliance on 'unhelpful AI chatbots,' billing issues with unauthorized charges, and delays that disrupt posting schedules.
Compare HubSpot pricingFeatures by Plan
| Feature | Starter | Growth | Advanced |
|---|---|---|---|
| Visual calendar Preview and rearrange posts for feed planning | |||
| Auto-scheduling/publishing Set-and-forget posts at optimal times | |||
| Best Time to Post AI recommendations for Instagram based on audience | |||
| AI content tools Content generation and editing with monthly credits | |||
| Hashtag suggestions Instagram-specific hashtags for better engagement | |||
| Media Library Cross-device sync for uploads, downloads, and drafts | |||
| Link in Bio Custom page to drive traffic and sales from social bios | |||
| Post copying/duplication Reuse and edit published posts across platforms | |||
| Draft posts Save ideas for later scheduling | |||
| Analytics Platform performance and audience insights | |||
| Social Listening Track customers, competitors, and trends | |||
| Influencer tools Campaign management and creator discovery with ROI tracking | |||
| Multi-platform support Supports Instagram, TikTok, Facebook, Pinterest, LinkedIn, Twitter/X, YouTube, Threads, Snapchat |
Later Pros & Cons
Great Value If You Need
- Intuitive mobile and desktop apps for on-the-go content creation
- Visual planning tools save time on feed curation
- Proven scale with 136B annual impressions and 1B+ Link in Bio transactions
- Official Instagram partner ensuring safe scheduling
Consider Alternatives If
- Starter plan severely restricted with only 1 user and 30 posts per profile per month
- Incomplete pricing details for Growth and Advanced plans require site signup
- Mixed mobile app ratings with 3.8/5 stars on Google Play
- Additional users and Social Sets cost extra on paid plans
Our Verdict
Later offers solid value for its feature set. It's best suited for Small businesses and creators scheduling casual posts visually and Influencer campaigns requiring performance tracking and creator discovery. Starting at $25/mo, it's accessible for most budgets.
Our Rating 3.8/5
Later Price vs Competitors
H Hootsuite More Expensive
Starts at $99/mo — pricier but recommended when: need google business profile integration.
Compare pricing B Buffer Cheaper
Starts at Free vs $25/mo. Better for: heavy video content on tiktok, youtube, or instagram reels.
Compare pricing S Sprout Social More Expensive
Starts at $199/mo — pricier but recommended when: need advanced analytics and social listening.
Compare pricing H HubSpot Cheaper
Starts at Free vs $25/mo. Better for: require responsive customer support.
Compare pricingLater Pricing FAQ
How much does Later cost in 2026?
Later costs $25/month for the Starter plan. 3 plans available ranging up to $75/month.
Does Later have a free plan or free tier?
No, Later doesn't offer a permanent free plan. Pricing starts at $25/month for the Starter plan. However, they may offer a free trial period.
What are the limits of Later's cheapest plan?
The Starter plan ($25/mo) includes: 1 Social Set (8 profiles); 1 user only; 30 posts per profile per month; 5 AI credits per month. Higher tiers add more advanced features.
Is Later worth it for small teams and personal use?
Later is positioned as a premium option at $25/mo. Best for: Small businesses and creators scheduling casual posts visually and Influencer campaigns requiring performance tracking and creator discovery. Rated 3.8/5.
Later vs Agorapulse pricing — which is cheaper?
Later starts at $25/mo vs Agorapulse at $69/mo. Later is more affordable. Compare features side-by-side to decide.
Does Later offer discounts for annual billing?
Yes, most social media tools including Later offer 10-20% discounts when you pay annually instead of monthly. This can save you approximately $60 per year depending on your plan.