Open Source
Free
What's included:
- Self-hosted
- No data sampling
- Real-time data
- Customizable dashboards
- Basic ecommerce analytics
- Goal conversion tracking
- Privacy tools
Ma
Matomo Pricing in 2026
Complete pricing breakdown for Matomo. Compare plans, features, and find the best value.
Quick Answer
How much does Matomo cost in 2026?
Matomo offers a FREE plan. Paid plans start at $23/month. 3 plans are available with annually billing.
Free Tier Yes ✓
Starting Price Free
Plans 3 tiers
Billing Annual
Starting Price Free
Plans Available 3 plans
Annual Discount Save 20%
Best For Privacy-focused websites needing GDPR/CCPA compliance
| Plan | Price | Key Features |
|---|---|---|
| Open Source | Free | Self-hosted, No data sampling |
| Cloud Basic ★ | $23/mo | Cloud hosting, All open source features |
| Cloud Premium | $1176/mo | All Cloud Basic features, Heatmaps |
Matomo Plans & Pricing
Cloud Basic
$23 /mo
Save ~20% with annual billing
What's included:
- Cloud hosting
- All open source features
- Premium support
- Automatic updates
- SSL certificate
- Daily backups
Cloud Premium
$1176 /mo
Save ~20% with annual billing
What's included:
- All Cloud Basic features
- Heatmaps
- Session recordings
- A/B testing
- Funnels
- Multi-channel attribution
- Advanced segmentation
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
How Matomo Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| Ma Matomo Current | Free | Privacy-focused websites needing GDPR/CCPA compliance | ||
| Pl Plausible Analytics | $9/mo | Privacy-conscious websites and blogs | Compare | |
| M Mixpanel | Free | Product teams | Compare | |
| A Amplitude | Free | Product teams | Compare | |
| GA Google Analytics | Free | Website owners and bloggers tracking visitor behavior | Compare | |
| Hj Hotjar | Free | E-commerce optimization | Compare |
Is Matomo Worth the Price?
From $23/mo
Mid-Range
Matomo provides a free tier for getting started, with paid plans from $23/mo. While the jump from free to paid is notable, the additional features justify the cost for growing teams. Consider starting with the free plan to evaluate fit.
Best Value Tier
Free plan — Open Source tier provides core functionality at no cost
When NOT to Pay for Matomo
Non-technical users without dedicated IT support
Demands expertise for installation, updates, security, backups, and scaling—unsuitable for 'set it and forget it' scenarios. Full responsibility for server maintenance turns it into a time sink without technical support.
Compare Google Analytics pricingTeams needing seamless Google ecosystem integrations
Lacks seamless connections to Google Ads, Search Console, CRMs, or marketing tools compared to GA4's ecosystem. Can't replicate GA4's frictionless flow across Ads, Search Console, and Analytics.
Compare Google Analytics pricingHigh-traffic sites with performance concerns
Performance hiccups on high-traffic sites with conflicts with optimization plugins and high server resource demands. Users report issues with WP Rocket and other optimization tools.
Compare Google Analytics pricingTeams requiring advanced AI and predictive analytics
Missing predictive analytics or automated insights that GA4 provides natively. No built-in AI/ML capabilities for advanced data analysis and forecasting.
Compare Google Analytics pricingFeatures by Plan
| Feature | Open Source | Cloud Basic | Cloud Premium |
|---|---|---|---|
| No data sampling Access 100% of data for accurate reporting | |||
| Heatmaps and session recordings Premium add-ons for visualizing user behavior | |||
| Real-time data updates Monitor live visitor flow and actions | |||
| Customizable dashboards Build widgets for personalized views | |||
| Ecommerce analytics Track revenue, cart abandonment, and product performance | |||
| Goal conversion tracking Set triggers for pages, time on site, events, or downloads | |||
| Customer segmentation and cohorts Analyze audience groups | |||
| AI traffic separation Distinguish human vs. AI/bot visits in reports | |||
| Privacy tools Cookieless tracking, IP anonymization, GDPR/CCPA compliance | |||
| A/B testing Premium add-on for conversion optimization | |||
| Mobile app Free iOS/Android app with full reports and real-time data | |||
| ISO 27001:2022 certification Enterprise-grade security | |||
| Multi-site management All-websites dashboards for agencies or portfolios |
Matomo Pros & Cons
Great Value If You Need
- Full data ownership and privacy with self-hosting options
- 100% accurate data without sampling
- Open-source and free core version with transparent code
- Advanced behavior analytics with heatmaps and session recordings
Consider Alternatives If
- Self-hosting requires technical setup and server management
- Premium features like heatmaps require paid cloud plans
- Cloud pricing starts higher at $49/user/month annually
- Steeper learning curve for advanced configuration
Our Verdict
Matomo offers excellent value with its free tier and competitive paid plans. It's best suited for Privacy-focused websites needing GDPR/CCPA compliance and Ecommerce sites requiring full-funnel analysis and revenue tracking. Starting at $23/mo, it's accessible for most budgets.
Our Rating 4.3/5
Matomo Price vs Competitors
Matomo Pricing FAQ
How much does Matomo cost in 2026?
Matomo offers a FREE plan with Self-hosted. Paid plans start at $23/month.
Does Matomo have a free plan or free tier?
Yes! Matomo offers a free Open Source plan that includes: Self-hosted, No data sampling, Real-time data. Perfect for privacy-focused websites needing gdpr/ccpa compliance.
What are the limits of Matomo's free plan?
The Open Source plan (Free) includes: Self-hosted; No data sampling; Real-time data; Customizable dashboards. Upgrade to paid plans for more features and higher limits.
Is Matomo worth it for small teams and personal use?
Matomo is excellent for small teams thanks to its free tier. Best for: Privacy-focused websites needing GDPR/CCPA compliance and Ecommerce sites requiring full-funnel analysis and revenue tracking. Rated 4.3/5.
Matomo vs Plausible Analytics pricing — which is cheaper?
Matomo starts at Free vs Plausible Analytics at $9/mo. Plausible Analytics is cheaper. Compare features side-by-side to decide.
Does Matomo offer discounts for annual billing?
Yes, most analytics tools including Matomo offer 10-20% discounts when you pay annually instead of monthly. This can save you $50-200 per year depending on your plan.