Free
Free
What's included:
- Basic automatic capture
- Up to 10,000 sessions
- Basic reports
Hp
Heap Pricing in 2026
Complete pricing breakdown for Heap. Compare plans, features, and find the best value.
Quick Answer
How much does Heap cost in 2026?
Heap offers a FREE plan. Paid plans start at $99/month. 4 plans are available with monthly billing.
Free Tier Yes ✓
Starting Price Free
Plans 4 tiers
Billing Monthly/Annual
Starting Price Free
Plans Available 4 plans
Annual Discount Save 20%
Best For Product teams analyzing user journeys to boost conversion and retention
| Plan | Price | Key Features |
|---|---|---|
| Free | Free | Basic automatic capture, Up to 10,000 sessions |
| Growth ★ | $99/mo | Advanced analytics, Unlimited events |
| Pro | $499/mo | CoPilot AI, Advanced integrations |
Heap Plans & Pricing
Growth
$99 /mo
Save ~20% with annual billing
What's included:
- Advanced analytics
- Unlimited events
- Real-time reports
- Basic integrations
Pro
$499 /mo
Save ~20% with annual billing
What's included:
- CoPilot AI
- Advanced integrations
- Custom dashboards
- Priority support
Enterprise
$1499 /mo
Save ~20% with annual billing
What's included:
- Heap Illuminate
- Advanced security
- Custom implementation
- Dedicated success manager
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
How Heap Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| Hp Heap Current | Free | Product teams analyzing user journeys to boost conversion and retention | ||
| Pl Plausible Analytics | $9/mo | Privacy-conscious websites and blogs | Compare | |
| M Mixpanel | Free | Product teams | Compare | |
| A Amplitude | Free | Product teams | Compare | |
| GA Google Analytics | Free | Website owners and bloggers tracking visitor behavior | Compare | |
| Hj Hotjar | Free | E-commerce optimization | Compare |
Is Heap Worth the Price?
From $99/mo
Premium
Heap provides a free tier for getting started, with paid plans from $99/mo. While the jump from free to paid is notable, the additional features justify the cost for growing teams. Consider starting with the free plan to evaluate fit.
Best Value Tier
Free plan — Free tier provides core functionality at no cost
When NOT to Pay for Heap
Organizations prioritizing cost predictability
Pricing becomes difficult to forecast once teams move beyond entry-level plans, requiring custom quotes that slow budgeting and internal approvals. Session-based tiers can fluctuate month-to-month with traffic changes.
Compare Mixpanel pricingHighly-regulated industries requiring stringent data privacy compliance
Heap's 'capture everything' approach creates unacceptable compliance exposure for finance or healthcare where CCPA and similar privacy regulations apply. The platform only requires one incident to expose sensitive data.
Compare Matomo pricingTeams needing immediate support and straightforward reporting
Email support starts only at the Growth tier, hands-on support is reserved for top-tier packages. Advanced reporting features are complex and require significant ramp-up time before teams can consistently trust their reports.
Compare Google Analytics pricingNon-B2C/ecommerce businesses with limited budgets
As one user noted, Heap is 'pretty pricey and the cost/benefit may not work out if you're not B2C/ecomm.' Creating queries to segment data often requires expensive external support services.
Compare PostHog pricingFeatures by Plan
| Feature | Free | Growth | Pro | Enterprise |
|---|---|---|---|---|
| Automatic Event Capture Captures all user interactions without manual tagging | ||||
| Retroactive Event Definition Analyze past data without pre-tagging | ||||
| Real-time Reports 100% real-time across all dashboards | ||||
| CoPilot AI Tool AI-guided insights for users without analytics experience | ||||
| Product Analytics End-to-end user behavior tracking | ||||
| Heap Illuminate Data science alerts for friction and opportunity moments | ||||
| No-code Setup Single snippet implementation | ||||
| Complex App Support Optimized for intricate web and mobile applications | ||||
| Data Organization Structured data management for analysis | ||||
| Quantitative + Qualitative Integration Combines metrics with session insights | ||||
| Conversion Tracking Advanced conversion funnel analysis | ||||
| Custom Dashboards Personalized reporting interfaces |
Heap Pros & Cons
Great Value If You Need
- Zero tagging maintenance with automatic tracking
- Retroactive analysis capabilities for evolving business needs
- Real-time insights for faster decision making
- Complete data capture reveals unknown user behaviors
Consider Alternatives If
- Chaotic data volume from auto-tracking can create storage challenges
- High support costs for segmenting massive datasets
- PII exposure risks with aggressive data capture
- Custom pricing model lacks transparency
Our Verdict
Heap offers excellent value with its free tier and competitive paid plans. It's best suited for Product teams analyzing user journeys to boost conversion and retention and Marketers identifying friction in complex applications without manual tagging. At $99/mo, it's a premium option but justifies the cost with zero tagging maintenance with automatic tracking.
Our Rating 4.3/5
Heap Price vs Competitors
M Mixpanel Similar Price
Similar pricing at Free. Consider if: organizations prioritizing cost predictability.
Compare pricing Ma Matomo Similar Price
Similar pricing at Free. Consider if: highly-regulated industries requiring stringent data privacy compliance.
Compare pricing GA Google Analytics Similar Price
Similar pricing at Free. Consider if: teams needing immediate support and straightforward reporting.
Compare pricing PH PostHog Similar Price
Similar pricing at Free. Consider if: non-b2c/ecommerce businesses with limited budgets.
Compare pricingHeap Pricing FAQ
How much does Heap cost in 2026?
Heap offers a FREE plan with Basic automatic capture. Paid plans start at $99/month.
Does Heap have a free plan or free tier?
Yes! Heap offers a free Free plan that includes: Basic automatic capture, Up to 10,000 sessions, Basic reports. Perfect for product teams analyzing user journeys to boost conversion and retention.
What are the limits of Heap's free plan?
The Free plan (Free) includes: Basic automatic capture; Up to 10,000 sessions; Basic reports. Upgrade to paid plans for more features and higher limits.
Is Heap worth it for small teams and personal use?
Heap is excellent for small teams thanks to its free tier. Best for: Product teams analyzing user journeys to boost conversion and retention and Marketers identifying friction in complex applications without manual tagging. Rated 4.3/5.
Heap vs Plausible Analytics pricing — which is cheaper?
Heap starts at Free vs Plausible Analytics at $9/mo. Plausible Analytics is cheaper. Compare features side-by-side to decide.
Does Heap offer discounts for annual billing?
Yes, most analytics tools including Heap offer 10-20% discounts when you pay annually instead of monthly. This can save you approximately $238 per year depending on your plan.