Free
Free
What's included:
- Up to 250 profiles
- 500 emails/month
- 150 SMS credits/month
- Basic templates
- Email support
Kl
Klaviyo Pricing in 2026
Complete pricing breakdown for Klaviyo. Compare plans, features, and find the best value.
Quick Answer
How much does Klaviyo cost in 2026?
Klaviyo offers a FREE plan. Paid plans start at $20/month. 4 plans are available with monthly billing.
Free Tier Yes ✓
Starting Price Free
Plans 4 tiers
Billing Monthly/Annual
Starting Price Free
Plans Available 4 plans
Annual Discount Save 20%
Best For Ecommerce brands building personalized campaigns for sales and loyalty
| Plan | Price | Key Features |
|---|---|---|
| Free | Free | Up to 250 profiles, 500 emails/month |
| Starter ★ | $20/mo | Up to 500 profiles, Unlimited emails |
| Growth | $60/mo | Up to 2,500 profiles, Advanced AI features |
| Pro | $150/mo | Up to 10,000 profiles, Advanced reporting |
Klaviyo Plans & Pricing
Starter
$20 /mo
Save ~20% with annual billing
What's included:
- Up to 500 profiles
- Unlimited emails
- Advanced segmentation
- Priority support
Growth
$60 /mo
Save ~20% with annual billing
What's included:
- Up to 2,500 profiles
- Advanced AI features
- A/B testing
- Custom integrations
Pro
$150 /mo
Save ~20% with annual billing
What's included:
- Up to 10,000 profiles
- Advanced reporting
- Dedicated support
- Custom onboarding
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
How Klaviyo Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| Kl Klaviyo Current | Free | Ecommerce brands building personalized campaigns for sales and loyalty | ||
| Bh beehiiv | Free | Individual creators and influencers building personal newsletters | Compare | |
| Aw AWeber | $15/mo | Small business email campaigns and list growth | Compare | |
| C ConvertKit | Free | Bloggers | Compare | |
| AC ActiveCampaign | $15/mo | Small to mid-market businesses needing integrated marketing automation and CRM | Compare | |
| ML MailerLite | Free | Solo creators and content creators building email lists | Compare |
Is Klaviyo Worth the Price?
Budget-Friendly
Klaviyo offers excellent value with a generous free tier and affordable paid plans starting at $0/mo. The free plan provides a solid foundation, making it easy to evaluate before committing. With 1 tiers available, there's a plan for most budgets.
Best Value Tier
Free plan — Free tier provides core functionality at no cost
When NOT to Pay for Klaviyo
Small businesses on tight budgets
Pricing scales quickly with contact list size, making it unaffordable for small businesses or those with growing lists. Often seen as poor value compared to competitors.
Compare Omnisend pricingB2B operations and service-based businesses
Klaviyo is specifically built for B2C eCommerce and lacks the features and workflows needed for B2B marketing operations.
Compare ActiveCampaign pricingSimple newsletter senders
The platform has a steep learning curve with complex setup, navigation, advanced flows, and segmentation that feels overwhelming for basic email needs.
Compare MailerLite pricingNon-Shopify eCommerce platforms
Poor support for non-Shopify platforms like Magento/WooCommerce with weak integrations and limited functionality outside of Shopify ecosystem.
Compare Mailchimp pricingFeatures by Plan
| Feature | Free | Starter | Growth | Pro |
|---|---|---|---|---|
| AI-powered personalization Generates on-brand templates, subject lines, and campaign versions | ||||
| Drag-and-drop email editor 160+ customizable templates | ||||
| Customer segmentation Using any data source with 350+ integrations | ||||
| Personalized product recommendations Based on browsing history and past purchases | ||||
| Smart Send Time AI optimizes delivery time for max engagement | ||||
| Automated flows and campaigns Abandoned cart, welcome series, shipping alerts | ||||
| Inbox reputation repair AI ensures emails land in inbox | ||||
| Built-in reporting Campaign performance and revenue attribution | ||||
| Multi-channel support Email, SMS, WhatsApp, mobile push | ||||
| AI Marketing Agent Analyzes site and brand to create content | ||||
| Customer profiles Unified data from tech stack | ||||
| A/B testing Test different campaign variations |
Klaviyo Pros & Cons
Great Value If You Need
- Delivers 63x average ROI through data-driven personalization and AI
- 350+ seamless integrations for easy data unification across channels
- Free tier ideal for testing with real features like 500 emails/month
- AI automation handles send times, templates, and inbox optimization
Consider Alternatives If
- Limited free tier caps at 250 profiles/500 emails, requiring upgrade for scale
- Usage-based pricing can escalate quickly with growing lists and sends
- Steeper learning curve for advanced segmentation despite drag-and-drop interface
- Primarily B2C/commerce-focused, less ideal for non-ecommerce businesses
Our Verdict
Klaviyo offers excellent value with its free tier and competitive paid plans. It's best suited for Ecommerce brands building personalized campaigns for sales and loyalty and B2C businesses needing omnichannel email/SMS/push automation. Starting at $0/mo, it's accessible for most budgets.
Our Rating 4.7/5
Klaviyo Price vs Competitors
Os Omnisend Similar Price
Similar pricing at Free. Consider if: small businesses on tight budgets.
Compare pricing A ActiveCampaign More Expensive
Starts at $19/mo — pricier but recommended when: b2b operations and service-based businesses.
Compare pricing ML MailerLite Similar Price
Similar pricing at Free. Consider if: simple newsletter senders.
Compare pricing M Mailchimp Similar Price
Similar pricing at Free. Consider if: non-shopify ecommerce platforms.
Compare pricingKlaviyo Pricing FAQ
How much does Klaviyo cost in 2026?
Klaviyo offers a FREE plan with Up to 250 profiles. Paid plans start at $20/month.
Does Klaviyo have a free plan or free tier?
Yes! Klaviyo offers a free Free plan that includes: Up to 250 profiles, 500 emails/month, 150 SMS credits/month. Perfect for ecommerce brands building personalized campaigns for sales and loyalty.
What are the limits of Klaviyo's free plan?
The Free plan (Free) includes: Up to 250 profiles; 500 emails/month; 150 SMS credits/month; Basic templates. Upgrade to paid plans for more features and higher limits.
Is Klaviyo worth it for small teams and personal use?
Klaviyo is excellent for small teams thanks to its free tier. Best for: Ecommerce brands building personalized campaigns for sales and loyalty and B2C businesses needing omnichannel email/SMS/push automation. Highly rated (4.7/5).
Klaviyo vs beehiiv pricing — which is cheaper?
Klaviyo starts at Free vs beehiiv at Free. Klaviyo is more affordable. Compare features side-by-side to decide.
Does Klaviyo offer discounts for annual billing?
Yes, most email marketing tools including Klaviyo offer 10-20% discounts when you pay annually instead of monthly. This can save you $50-200 per year depending on your plan.