Free
Free
What's included:
- Up to 250 contacts
- 500 emails/month
- Basic automation
- Core segmentation
Os
Omnisend Pricing in 2026
Complete pricing breakdown for Omnisend. Compare plans, features, and find the best value.
Quick Answer
How much does Omnisend cost in 2026?
Omnisend offers a FREE plan. Paid plans start at $16/month. 4 plans are available with monthly billing.
Free Tier Yes ✓
Starting Price Free
Plans 4 tiers
Billing Monthly/Annual
Starting Price Free
Plans Available 4 plans
Annual Discount Save 20%
Best For Ecommerce stores running abandoned cart recovery and welcome series
| Plan | Price | Key Features |
|---|---|---|
| Free | Free | Up to 250 contacts, 500 emails/month |
| Standard ★ | $16/mo | Up to 2,500 contacts, Unlimited emails |
| Pro | $59/mo | Up to 2,500 contacts, All Standard features |
Omnisend Plans & Pricing
Standard
$16 /mo
Save ~20% with annual billing
What's included:
- Up to 2,500 contacts
- Unlimited emails
- 1 SMS channel
- Basic automation
- Real-time segmentation
Pro
$59 /mo
Save ~20% with annual billing
What's included:
- Up to 2,500 contacts
- All Standard features
- Advanced reporting
- A/B testing
- Product recommendations
- Personalization add-on
Custom
$400 /mo
Save ~20% with annual billing
What's included:
- 150,000+ contacts
- All Pro features
- Dedicated support
- API access
- Account expert
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
How Omnisend Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| Os Omnisend Current | Free | Ecommerce stores running abandoned cart recovery and welcome series | ||
| Bh beehiiv | Free | Individual creators and influencers building personal newsletters | Compare | |
| Aw AWeber | $15/mo | Small business email campaigns and list growth | Compare | |
| Kl Klaviyo | Free | Ecommerce brands building personalized campaigns for sales and loyalty | Compare | |
| C ConvertKit | Free | Bloggers | Compare | |
| AC ActiveCampaign | $15/mo | Small to mid-market businesses needing integrated marketing automation and CRM | Compare |
Is Omnisend Worth the Price?
Budget-Friendly
Omnisend offers excellent value with a generous free tier and affordable paid plans starting at $0/mo. The free plan provides a solid foundation, making it easy to evaluate before committing. With 1 tiers available, there's a plan for most budgets.
Best Value Tier
Free plan — Free tier provides core functionality at no cost
When NOT to Pay for Omnisend
Need advanced segmentation and analytics
Omnisend's reporting lacks granularity, segment-level insights, and historical data. A/B testing and analytics are rudimentary compared to competitors, making it unsuitable for businesses requiring detailed performance analysis.
Compare Klaviyo pricingHigh-volume SMS marketing needs
Lower plans offer minimal SMS credits that expire monthly without rollover, making it expensive for active campaigns or high-volume senders. Users complain about steep SMS costs compared to alternatives.
Compare Klaviyo pricingExtensive third-party integrations required
Omnisend has fewer integration options than competitors, especially for CRMs, membership platforms, or niche apps, restricting marketing stack compatibility for complex business needs.
Compare Mailchimp pricingNon-ecommerce marketing focus
The platform is specifically built for ecommerce with features like cart recovery and product recommendations. It lacks general digital marketing features beyond ecommerce, making it unsuitable for service-based businesses or B2B marketing.
Compare HubSpot pricingFeatures by Plan
| Feature | Free | Standard | Pro | Custom |
|---|---|---|---|---|
| Omnichannel automation Email, SMS, and web push across all plans | ||||
| Abandoned cart recovery One-click setup workflows in all plans | ||||
| Welcome series automation Pre-built templates in all plans | ||||
| Real-time segmentation Unlimited segments based on behavior and purchases | ||||
| Drag-and-drop email builder 100% customizable templates | ||||
| List growth tools Exit-intent popups, spin-to-win forms, Forms AI | ||||
| Product recommendations Based on purchase history, free in Pro+ | ||||
| A/B testing For emails and automations, Pro+ only | ||||
| Advanced reporting Aggregate performance and channel comparison, Pro+ only | ||||
| 24/7 support Live chat and email support for all users | ||||
| SMS two-way messaging Replies handled in-platform, Standard+ only | ||||
| Post-purchase automations Pre-built templates for customer retention |
Omnisend Pros & Cons
Great Value If You Need
- Intuitive automation builder with visual drag-and-drop, no coding needed
- Seamless ecommerce integrations with 160+ pre-built connections
- High ROI reported with $68 per $1 spent and strong conversion rates
- 24/7 responsive support even for free users with award recognition
Consider Alternatives If
- SMS and web push require extra per-message fees on top of subscription
- Advanced features locked to Pro/Custom plans
- Primarily ecommerce-focused, less ideal for non-store businesses
- Free plan limits restrict scaling without upgrade
Our Verdict
Omnisend offers excellent value with its free tier and competitive paid plans. It's best suited for Ecommerce stores running abandoned cart recovery and welcome series and SMB online retailers needing omnichannel campaigns. Starting at $0/mo, it's accessible for most budgets.
Our Rating 4.5/5
Omnisend Price vs Competitors
Kl Klaviyo Similar Price
Similar pricing at Free. Consider if: need advanced segmentation and analytics.
Compare pricing M Mailchimp Similar Price
Similar pricing at Free. Consider if: extensive third-party integrations required.
Compare pricing H HubSpot Similar Price
Similar pricing at Free. Consider if: non-ecommerce marketing focus.
Compare pricingOmnisend Pricing FAQ
How much does Omnisend cost in 2026?
Omnisend offers a FREE plan with Up to 250 contacts. Paid plans start at $16/month.
Does Omnisend have a free plan or free tier?
Yes! Omnisend offers a free Free plan that includes: Up to 250 contacts, 500 emails/month, Basic automation. Perfect for ecommerce stores running abandoned cart recovery and welcome series.
What are the limits of Omnisend's free plan?
The Free plan (Free) includes: Up to 250 contacts; 500 emails/month; Basic automation; Core segmentation. Upgrade to paid plans for more features and higher limits.
Is Omnisend worth it for small teams and personal use?
Omnisend is excellent for small teams thanks to its free tier. Best for: Ecommerce stores running abandoned cart recovery and welcome series and SMB online retailers needing omnichannel campaigns. Highly rated (4.5/5).
Omnisend vs beehiiv pricing — which is cheaper?
Omnisend starts at Free vs beehiiv at Free. Omnisend is more affordable. Compare features side-by-side to decide.
Does Omnisend offer discounts for annual billing?
Yes, most marketing automation tools including Omnisend offer 10-20% discounts when you pay annually instead of monthly. This can save you $50-200 per year depending on your plan.