beehiiv
All-in-one newsletter platform that combines email creation, audience growth, website building, and monetization tools for creators and businesses.
Free
Constant Contact Review (April 2026)
Constant Contact provides an accessible platform for small businesses to create, send, and track email, SMS, and digital marketing campaigns using intuitive tools like drag-and-drop editors and AI assistance. It emphasizes ease for beginners while scaling for pros with automation and support.
Best For
Not Ideal For
Pricing
Starting at $12
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4.2/5 Average Rating
15 Features
$12 Starting Price
subscription Pricing Model
Overview
Constant Contact provides an accessible platform for small businesses to create, send, and track email, SMS, and digital marketing campaigns using intuitive tools like drag-and-drop editors and AI assistance. It emphasizes ease for beginners while scaling for pros with automation and support. With a 4.2/5 rating, Constant Contact has established itself as a reliable solution in the email marketing space. The platform is designed for small businesses starting email campaigns, offering 15 key features to streamline your workflow. Pricing starts at $12 per month, positioning it as a budget-friendly option. What sets Constant Contact apart is easy-to-use drag-and-drop editor for quick campaigns, making it particularly valuable for teams that need email marketing capabilities. The tool integrates seamlessly with 6 popular platforms including Square, Xero, Social Media Platforms, ensuring it fits naturally into your existing tech stack.
Who Is Constant Contact For?
Small Businesses
Good fitIdeal for cost-effective email campaigns, customizing templates for promotions, surveys, feedback, or donations. Users can retarget website visitors who abandon carts or browse products without buying, sending educational emails on best-sellers.
Nonprofits and Cause-Based Groups
Good fitUsed to encourage donations or event sign-ups. Organizations can invite supporters to RSVP for events or contribute to causes via interactive emails with customizable templates.
Event Organizers
Good fitHigh volume of Event contacts indicates users promoting live events. Businesses or groups use sign-up forms and emails for RSVPs and attendance, with ticket selling capabilities including promo codes and payment processing.
Advanced Marketers
Not idealUsers needing advanced segmentation, robust automation, A/B testing beyond subject lines, or multi-channel workflows. The platform lacks custom segments, limited triggers/actions, and sophisticated marketing tools.
Large Scale Operations
Not idealPricing based on contacts starts at $12/month for 500 contacts and rises sharply with no unlimited sending or free plan. High costs make it unsuitable for scaling operations with large contact lists.
Real-World Use Cases
Growing Event Audiences with Automated Engagement
The Rochester Lilac Festival used online signup forms, email list segmentation, and automated welcome emails to expand their diverse audience and keep them engaged, utilizing email templates, marketing automations, and landing pages.
Customer Retention Through Targeted Trigger Emails
Small businesses send automated, interest-based emails such as discount codes for products customers browsed on their site, or follow-ups to inactive customers to rekindle interest.
Interactive Email Campaigns for Higher Engagement
Users customize templates to invite customers to RSVP for events, fill out surveys, provide product feedback, or donate to causes, boosting leads through convenient, value-adding interactions.
Event Ticket Management and Sales
Real estate and small event organizers promote events, sell tickets with multiple types and promo codes, customize registration forms, generate printable tickets, and process payments via PayPal or Stripe.
Multichannel Campaign Management
Users create and manage Google, Facebook, Instagram ads, plus SMS marketing (US-only), alongside email to promote events or products, particularly useful for niche applications like real estate.
Quick Comparison
Quick Comparison
| Tool | Rating | Starting Price | Best For | |
|---|---|---|---|---|
| CC Constant Contact Current | $12 | Small businesses starting email campaigns | Visit | |
| Bh beehiiv | Free | Individual creators and influencers building personal newsletters | Compare | |
| Aw AWeber | $15 | Small business email campaigns and list growth | Compare | |
| Kl Klaviyo | Free | Ecommerce brands building personalized campaigns for sales and loyalty | Compare | |
| C ConvertKit | Free | Bloggers | Compare | |
| AC ActiveCampaign | $15 | Small to mid-market businesses needing integrated marketing automation and CRM | Compare |
Our Evaluation
How We Evaluate Constant Contact
Our evaluation process uses a consistent framework to assess Constant Contact across key dimensions. Each criterion is scored based on real-world testing, user feedback, and industry standards.
Pricing & Value
Starting at $12/mo
Feature Set
15 core features available
User Experience
Rated 4.2/5 based on our analysis
Integrations
Connects with 6+ popular tools
Support & Documentation
Multiple support channels available
Our reviews are based on hands-on testing, verified user reviews, and official documentation. Learn about our editorial process.
Key Features
Drag-and-drop email editor
AI copy generator
Premade templates
AI-powered branding tools
Email automation
Contact segmentation
SMS marketing
Website builder
GDPR compliance tools
CAN-SPAM compliance
Live 1:1 onboarding
Phone and chat support
Inbox preview
Multi-account management
Mobile-responsive designs
Pricing Plans
💰 Prices last verified: April 20, 2026
Starting from $12 /month
subscription pricing
Lite
$12/mo
- 1 user
- 1 site
- Basic features
- Drag-and-drop editor
- Email templates
Standard
Most Popular $35/mo
- 3 users
- 3 sites
- Automation
- Segmentation
- A/B testing
Premium
$80/mo
- Unlimited users
- 5 sites
- Priority support
- SMS marketing included
- Advanced automation
Pricing information is based on publicly available data and may change. Always verify current pricing on the vendor's official website before making a purchase decision.
Pros & Cons
CC
Constant Contact Pros & Cons
Pros
- Easy-to-use drag-and-drop editor for quick campaigns
- Award-winning support including phone, onboarding, and tutorials
- Strong templates and AI tools for non-designers
- Mobile-responsive designs and compliance features
- Flexible prepay discounts and 30-day refund
- Scalable for growing contact lists
- Proven for small business customer conversion
Cons
- Pricing scales up with contacts/sends, plus overage fees
- SMS as $10/month add-on (not core included)
- Limited sites/users in Lite plan
- Custom pricing required for enterprises/multi-locations
- No perpetual free tier beyond trial
Integrations
Top Alternatives to Constant Contact
AWeber
Email marketing platform designed for small businesses with drag-and-drop editors, automation tools, landing pages, and award-winning support. Powers over 1 million customers with 26 years of experience.
$15/mo
Klaviyo
Klaviyo is an AI-powered email and SMS marketing platform for B2C brands, unifying customer data for personalized campaigns, flows, and omnichannel experiences that drive 63x avg ROI. It combines marketing automation, service agents, and analytics in one tool for ecommerce growth.
Free
ConvertKit
Email marketing platform designed for creators with powerful automation and landing pages.
Free
ActiveCampaign
ActiveCampaign is a cloud-based customer experience automation platform that combines email marketing, marketing automation, CRM, SMS, and WhatsApp messaging into a unified solution. It serves over 180,000 customers across 170+ countries with powerful automation capabilities and AI-powered features.
$15/mo
MailerLite
MailerLite is an email marketing and automation platform designed for small businesses, creators, and digital natives, offering drag-and-drop tools, websites, landing pages, and automations to grow audiences and drive revenue. Founded in Lithuania, it emphasizes simplicity, a free tier, and 24/7 support, now enhanced by Vercom for omnichannel capabilities.
Free
ActiveCampaign
Customer experience automation platform with email marketing, CRM, and sales automation.
$19/mo
Brevo
All-in-one AI-powered customer engagement platform offering email marketing, SMS, WhatsApp, CRM, live chat, and marketing automation with volume-based pricing.
Free
GetResponse
GetResponse is an AI-powered email marketing and automation platform offering unlimited sends, landing pages, webinars, and tools for ecommerce and lead growth. Trusted by 350K+ users, it emphasizes high deliverability, drag-and-drop ease, and advanced features like SMS and funnels for businesses scaling revenue.
$19/mo
Omnisend
Omnisend is an omnichannel marketing automation platform designed for ecommerce brands, enabling personalized email, SMS, and web push campaigns to drive revenue through automations like cart recovery and segmentation. Trusted by 150,000+ stores, it unifies customer data with intuitive tools and 160+ integrations for scalable growth.
Free
Drip
Drip is an email marketing automation platform designed for B2C ecommerce businesses, using smart segmentation, workflows, and personalization to send targeted messages that drive conversions and revenue.
$39/mo
HubSpot Marketing Hub
AI-powered marketing automation platform that helps teams attract, convert, and engage high-intent visitors through unified tools for lead generation, email marketing, and campaign management.
Free
Detailed Comparisons
Constant Contact vs beehiiv Constant Contact vs AWeber Constant Contact vs Klaviyo Constant Contact vs ConvertKit Constant Contact vs ActiveCampaign Constant Contact vs MailerLite Constant Contact vs ActiveCampaign Constant Contact vs Brevo Constant Contact vs GetResponse Constant Contact vs Omnisend Constant Contact vs Drip Constant Contact vs HubSpot Marketing Hub
Constant Contact — The Verdict
Constant Contact receives mixed-to-negative reviews, with Reddit users describing it as 'outdated', 'clunky', and 'total garbage'. While recognized as a reliable workhorse for basic, high-volume newsletter sends, users consistently criticize poor user experience, limited automation, difficult cancellation process, and high costs. It's viewed as charging premium prices for a sub-premium product that lacks standard features.
Choose Constant Contact if:
- You're a small business, nonprofit, or event organizer needing basic email marketing
- You prioritize ease of use over advanced features and customization
- You primarily send simple newsletters and don't need complex automation workflows
Consider alternatives if:
- You need advanced segmentation, A/B testing, or sophisticated automation features
- You're operating on a tight budget or have large contact lists requiring cost-effective scaling
- You require extensive template customization and modern, flexible email designs
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Constant Contact FAQ
What is Constant Contact?
Constant Contact is a email marketing tool that constant contact provides an accessible platform for small businesses to create, send, and track email, sms, and digital marketing campaigns using intuitive tools like drag-and-drop editors and ai assistance. it emphasizes ease for beginners while scaling for pros with automation and support.
How much does Constant Contact cost?
Constant Contact starts at $12/month. Pricing may vary, so we recommend checking their official website for the most current rates.
What are the key features of Constant Contact?
Key features of Constant Contact include: Drag-and-drop email editor, AI copy generator, Premade templates, AI-powered branding tools, Email automation.
Who is Constant Contact best for?
Constant Contact is best for Small businesses starting email campaigns, Nonprofits seeking discounted marketing, Agencies/franchises needing multi-account control. It's particularly well-suited for teams looking for email marketing capabilities.
What are the pros and cons of Constant Contact?
Pros: Easy-to-use drag-and-drop editor for quick campaigns, Award-winning support including phone, onboarding, and tutorials. Cons: Pricing scales up with contacts/sends, plus overage fees, SMS as $10/month add-on (not core included). Check our full review for detailed analysis.
What integrations does Constant Contact support?
Constant Contact integrates with Square, Xero, Social Media Platforms, Website Builders, E-commerce Platforms, and many more popular tools to streamline your workflow.
Are there alternatives to Constant Contact?
Yes, top alternatives to Constant Contact include beehiiv, AWeber, Klaviyo. Check our alternatives page for detailed comparisons.
Does Constant Contact offer a free trial?
Constant Contact typically offers a free trial period. Visit their website to check current trial availability.
How does Constant Contact compare to competitors?
Constant Contact stands out with easy-to-use drag-and-drop editor for quick campaigns, though pricing scales up with contacts/sends, plus overage fees. Compare it directly with competitors on our comparison pages.
What is the Constant Contact rating?
Constant Contact has an average rating of 4.2 out of 5 stars making it a well-regarded option in the email marketing category.
Constant Contact From $12/mo