Insightly
Insightly provides cloud-based CRM with sales, marketing, and project management...
Copper
Copper is a CRM platform designed for Google Workspace users, enabling contact o...
Insightly vs Copper: Which Is Better in 2026?
Comprehensive comparison of Insightly and Copper covering features, pricing, pros & cons, and our expert verdict to help you make the right choice for your business.
Insightly vs Copper: Overview
Choosing between Insightly and Copper is a common dilemma for crm users. Both tools offer robust solutions, but they cater to different needs and budgets.
Insightly offers a free tier and starts at $0/monthly, while Copper begins at $9/monthly. But pricing is just one factor—let's dive into features, use cases, and which tool fits your specific needs.
Insightly is best known for simple, intuitive interface for smbs, whereas Copper stands out for seamless gmail and google workspace integration eliminates tab-switching. In this detailed comparison, we'll analyze both tools across pricing, features, ease of use, and ideal use cases.
Quick Overview
Insightly
- Best for: Small business sales tracking and lead management, Project-linked CRM for consulting/professional services
- Starting price: Free
- Category: crm
- Founded: 2009
Copper
- Best for: Google Workspace and Gmail-heavy sales teams, Advertising, media agencies, and consulting firms
- Starting price: $9/mo
- Category: crm
- Founded: 2012
Feature Comparison
Side-by-side feature comparison to help you understand the key differences between Insightly and Copper.
| Feature | Is Insightly | Co Copper |
|---|---|---|
| Contact tracking | Available on all plans | |
| Opportunity management | Track sales opportunities and deals | |
| Task management | Organize and track tasks | |
| Project management automation | Core platform feature | |
| Google Apps integration | Designed from launch, all plans | |
| Microsoft Office/Outlook integration | Updated 2017, all plans | |
| iOS mobile app | Mobile access all plans | |
| Marketing automation | Added 2019, higher tiers | |
| Custom pipelines | Available on all plans | |
| Custom dashboards | Available on all plans | |
| Lead creation | Point-and-click lead generation | |
| AppConnect integration tool | 2021 release, all plans | |
| Service ticketing | Insightly Service 2021, service plans | |
| Contact Organization | Manage leads and customer relationships | |
| Gmail Integration | Add leads and track conversations directly in inbox | |
| Deal Tracking | Sales pipeline visibility and management | |
| Task Automation | Streamline workflows and repetitive tasks | |
| Google Calendar Integration | Schedule meetings and manage tasks | |
| Email Automation | Automated responses, welcomes, and follow-ups | |
| LinkedIn Prospecting | Research and add leads without tab-switching | |
| Business Card Scanning | Capture contacts at events | |
| Website Contact Forms | Capture visitor leads automatically | |
| Customizable Fields | Tailored info tracking for contacts and deals | |
| Mobile App Access | Stay connected on the go | |
| Workflow Management | Enhanced productivity tools |
Features Deep Dive
Both Insightly and Copper offer core crm functionality, but their feature sets differ in key areas.
Shared features: Core functionality.
Insightly unique strengths: Contact tracking, Opportunity management, Task management. This makes it ideal for small business sales tracking and lead management.
Copper unique strengths: Contact Organization, Gmail Integration, Deal Tracking. This makes it better suited for google workspace and gmail-heavy sales teams.
Insightly offers 13 core features with 8 integrations, while Copper provides 12 features and 8 integrations.
Our Verdict
After extensive testing and analysis, Copper edges out as the winner in this comparison. While both tools excel in their respective areas, Copper offers better overall user satisfaction. Insightly remains a strong alternative, especially for users who prioritize small business sales tracking and lead management.
Copper
Best for Google Workspace and Gmail-heavy sales teams and Advertising, media agencies, and consulting firms. Seamless Gmail and Google Workspace integration eliminates tab-switching.
Try CopperInsightly
Best for Small business sales tracking and lead management and Project-linked CRM for consulting/professional services. Simple, intuitive interface for SMBs.
Try InsightlyPros & Cons
Insightly Pros & Cons
Pros
- Simple, intuitive interface for SMBs
- Strong Google Apps and Office 365 integration
- Links sales and project management effectively
- Freemium access with mobile/web/API support
- Affordable for small teams
- Broad language support (6 languages)
- Recognized as 2018 Gartner Peer Insights Customers' Choice
Cons
- Occasional crashes or page refresh needs after edits
- Limited details on enterprise-scale reliability
- Primarily SMB-focused, less for large enterprises
- UI updates sporadic
- Post-merger stability unclear
Copper Pros & Cons
Pros
- Seamless Gmail and Google Workspace integration eliminates tab-switching
- User-friendly interface familiar to Google users reduces training time
- Strong task automation capabilities improve efficiency
- Focuses on relationship-building over rigid database management
- Quick setup with instant trial activation
- Trusted by 30,000+ companies globally
- Positive user feedback on time savings for CRM updates
Cons
- Heavy reliance on Google Workspace may limit appeal for non-Gmail users
- Lacks detailed public pricing transparency
- Primarily sales-oriented with less emphasis on marketing automation
- Potential scalability concerns for very large enterprises
Pricing Comparison
Compare the pricing plans and see which tool offers better value for your budget.
💰 Prices last verified: March 9, 2026
Insightly
freemium- Up to 2 users
- Contact tracking
- Google Apps integration
- Unlimited users
- Project management
- Marketing automation
- Advanced reporting
- Custom dashboards
- Priority support
- Advanced security
- Custom fields
- API access
Copper
subscription- Contact management
- Gmail integration
- Basic reporting
- Advanced automation
- Custom fields
- Email sequences
- Advanced reporting
- Team collaboration
- Workflow automation
Pricing Comparison Analysis
Insightly Pricing: Free tier available. Paid plans start at $0/monthly. 4 plans available: Forever Free, Professional, Plus, Enterprise.
Copper Pricing: Paid plans start at $9/monthly. 3 plans available: Starter, Professional, Business.
Verdict: Insightly is more affordable at the entry level and offers a free tier. However, Copper may offer better value at scale with Seamless Gmail and Google Workspace integration eliminates tab-switching.
For budget-conscious teams, Insightly is the clear winner. For teams prioritizing google workspace and gmail-heavy sales teams, Copper's pricing may be justified.
Which Tool Is Best For You?
Choose Insightly if you need:
- Small business sales tracking and lead management
- Project-linked CRM for consulting/professional services
- Marketing campaign automation for media/advertising
- Non-profit contact/opportunity management
- SMBs needing Google/QuickBooks integration
- Simple, intuitive interface for SMBs
- Strong Google Apps and Office 365 integration
Choose Copper if you need:
- Google Workspace and Gmail-heavy sales teams
- Advertising, media agencies, and consulting firms
- Real estate professionals managing client relationships
- Small-to-mid-sized businesses seeking easy CRM adoption
- Seamless Gmail and Google Workspace integration eliminates tab-switching
- User-friendly interface familiar to Google users reduces training time
Final Verdict
Choose Insightly if: You need small business sales tracking and lead management or project-linked crm for consulting/professional services. It excels at simple, intuitive interface for smbs and strong google apps and office 365 integration.
Choose Copper if: You prioritize google workspace and gmail-heavy sales teams or advertising, media agencies, and consulting firms. It's particularly strong for seamless gmail and google workspace integration eliminates tab-switching and user-friendly interface familiar to google users reduces training time.
Overall: Copper has a slight edge with a 4.3/5 rating from our analysis.
Both tools are solid choices in the crm space. Your decision should ultimately depend on your specific requirements, team size, and budget.
Insightly vs Copper FAQ
What are the main differences between Insightly and Copper?
Insightly focuses on small business sales tracking and lead management with simple, intuitive interface for smbs, while Copper excels at google workspace and gmail-heavy sales teams with seamless gmail and google workspace integration eliminates tab-switching. Key differences include pricing structure, feature depth, and target user base.
Is Insightly or Copper better for small businesses?
Insightly offers a free tier which is great for small businesses starting out. For small businesses with limited budgets, consider starting with the tool that offers Insightly's lower starting price of $0/month.
What is the pricing difference between Insightly and Copper?
Insightly starts at $0/month with a free tier available, while Copper starts at $9/month. Both offer multiple pricing tiers with different feature sets.
Can Insightly integrate with Copper?
While direct integration may vary, both Insightly and Copper support third-party integrations through platforms like Zapier. Insightly integrates with Google Apps, Microsoft Office/Outlook, MailChimp, while Copper works with Google Workspace, Gmail, Google Calendar.
Which tool is easier to use, Insightly or Copper?
Based on user reviews, Copper generally receives higher marks for ease of use with a 4.3 rating. However, ease of use can depend on your specific needs and technical background. Insightly is known for strong google apps and office 365 integration.
Does Insightly or Copper offer better customer support?
Both Insightly and Copper provide customer support, with options varying by plan tier. Insightly offers support through standard support channels. Check each tool's specific plan for support details.
What are the pros of Insightly compared to Copper?
Insightly's main advantages include: Simple, intuitive interface for SMBs, Strong Google Apps and Office 365 integration, Links sales and project management effectively. Compared to Copper, it's particularly strong for small business sales tracking and lead management.
What are the cons of Insightly compared to Copper?
Insightly's potential drawbacks include: Occasional crashes or page refresh needs after edits, Limited details on enterprise-scale reliability. Copper may be a better choice if these limitations affect your use case.
Should I switch from Insightly to Copper or vice versa?
Consider switching if your current tool doesn't meet your needs. Key factors include: current pain points, migration complexity, team training, and total cost of ownership. Use our ROI calculator to estimate the potential impact of switching.
Which tool is best for crm in 2026?
In 2026, Copper leads in this comparison with a 4.3 rating. However, the best choice depends on your specific requirements. Insightly excels for small business sales tracking and lead management, while Copper is ideal for google workspace and gmail-heavy sales teams.