Starter
$39 /mo
Save ~20% with annual billing
What's included:
- Up to 2,500 contacts
- Unlimited emails
- Basic automations
- Email support
Dr
Drip Pricing in 2026
Complete pricing breakdown for Drip. Compare plans, features, and find the best value.
Starting from $39 /month
Try Drip Quick Answer
How much does Drip cost in 2026?
Drip starts at $39/month for the Starter plan. 4 plans available.
Free Tier No
Starting Price $39/mo
Plans 4 tiers
Billing Monthly/Annual
Starting Price $39/mo
Plans Available 4 plans
Annual Discount Save 20%
Best For Ecommerce stores selling digital/physical goods
| Plan | Price | Key Features |
|---|---|---|
| Starter | $39/mo | Up to 2,500 contacts, Unlimited emails |
| Growth ★ | $89/mo | Up to 5,000 contacts, Advanced segmentation |
| Scale | $154/mo | Up to 10,000 contacts, Advanced reporting |
Drip Plans & Pricing
Growth
$89 /mo
Save ~20% with annual billing
What's included:
- Up to 5,000 contacts
- Advanced segmentation
- Visual workflow builder
- A/B testing
- Priority support
Scale
$154 /mo
Save ~20% with annual billing
What's included:
- Up to 10,000 contacts
- Advanced reporting
- Custom fields
- Phone support
- Migration assistance
Enterprise
$289 /mo
Save ~20% with annual billing
What's included:
- Up to 20,000 contacts
- Dedicated support
- Advanced integrations
- Custom onboarding
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
How Drip Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| Dr Drip Current | $39/mo | Ecommerce stores selling digital/physical goods | ||
| Bh beehiiv | Free | Individual creators and influencers building personal newsletters | Compare | |
| Aw AWeber | $15/mo | Small business email campaigns and list growth | Compare | |
| Kl Klaviyo | Free | Ecommerce brands building personalized campaigns for sales and loyalty | Compare | |
| C ConvertKit | Free | Bloggers | Compare | |
| AC ActiveCampaign | $15/mo | Small to mid-market businesses needing integrated marketing automation and CRM | Compare |
Is Drip Worth the Price?
From $39/mo
Mid-Range
Drip sits in the mid-range at $39/mo, balancing features against cost. It's neither the cheapest nor most expensive option, making it suitable for teams that need solid functionality without enterprise-level pricing.
Best Value Tier
Starter plan ($39/mo) — the only paid tier, includes all premium features
When NOT to Pay for Drip
Under 2,500 contacts or tight budget
Drip starts at $39/month for 1-2,500 contacts with no free tier, making it overpriced for small lists. Users complain about expensive list-based pricing that scales with contact growth.
Compare Mailchimp pricingBeginners needing intuitive tools
Users report Drip has a steep learning curve and requires learning Liquid templating for personalization. The email builder is described as unintuitive with confusing campaigns vs. workflows structure.
Compare ConvertKit pricingNeed for omnichannel marketing
Drip lacks multichannel integration and ready-to-launch workflows compared to competitors. Users note limited automation flexibility and missing features like quizzes, surveys, or polls.
Compare Omnisend pricingPriority on deliverability and reporting
Users frequently complain about difficult-to-navigate reporting and weaker analytics compared to competitors. The platform has limitations in A/B testing capabilities unlike more robust alternatives.
Compare Klaviyo pricingFeatures by Plan
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Visual drag-and-drop workflow builder Complex automations and one-off rules | ||||
| Smart behavioral and lifecycle segmentation Auto-updating segments | ||||
| Prebuilt workflows and 50+ ecommerce email templates Cart abandonment, onboarding, event reminders | ||||
| Dynamic product blocks Insert top-sellers or abandoned cart items | ||||
| Brand style syncing Logo, colors, fonts customization | ||||
| A/B testing Up to four email variations or subject lines | ||||
| Onsite popups, embedded forms, and quizzes List growth tools | ||||
| Advanced reporting and ROI metrics Campaign optimization insights | ||||
| 99%+ email deliverability Dedicated team support | ||||
| Visual point-and-click email builder Device previews and liquid personalization | ||||
| Dynamic content Personalized email content | ||||
| Cart abandonment recovery Automated ecommerce workflows |
Drip Pros & Cons
Great Value If You Need
- High deliverability (99-99.8%) backed by dedicated team
- Powerful automation and segmentation for revenue growth
- Ecommerce-specific tools like dynamic products and cart recovery
- Exceptional customer support with 99% satisfaction rate
Consider Alternatives If
- Usage-based pricing may become unpredictable with growth
- Ecommerce-heavy focus may limit non-sales B2C appeal
- No free tier beyond 14-day trial
- Advanced features could overwhelm absolute beginners
Our Verdict
Drip offers solid value for its feature set. It's best suited for Ecommerce stores selling digital/physical goods and B2C creators, brands, travel, and education businesses. Starting at $39/mo, it's accessible for most budgets.
Our Rating 4.5/5
Drip Price vs Competitors
M Mailchimp Cheaper
Starts at Free vs $39/mo. Better for: under 2,500 contacts or tight budget.
Compare pricing C ConvertKit Cheaper
Starts at Free vs $39/mo. Better for: beginners needing intuitive tools.
Compare pricing Os Omnisend Cheaper
Starts at Free vs $39/mo. Better for: need for omnichannel marketing.
Compare pricing Kl Klaviyo Cheaper
Starts at Free vs $39/mo. Better for: priority on deliverability and reporting.
Compare pricingDrip Pricing FAQ
How much does Drip cost in 2026?
Drip costs $39/month for the Starter plan. 4 plans available ranging up to $289/month.
Does Drip have a free plan or free tier?
No, Drip doesn't offer a permanent free plan. Pricing starts at $39/month for the Starter plan. However, they may offer a free trial period.
What are the limits of Drip's cheapest plan?
The Starter plan ($39/mo) includes: Up to 2,500 contacts; Unlimited emails; Basic automations; Email support. Higher tiers add more advanced features.
Is Drip worth it for small teams and personal use?
Drip is positioned as a premium option at $39/mo. Best for: Ecommerce stores selling digital/physical goods and B2C creators, brands, travel, and education businesses. Highly rated (4.5/5).
Drip vs beehiiv pricing — which is cheaper?
Drip starts at $39/mo vs beehiiv at Free. Drip is more affordable. Compare features side-by-side to decide.
Does Drip offer discounts for annual billing?
Yes, most email marketing tools including Drip offer 10-20% discounts when you pay annually instead of monthly. This can save you approximately $94 per year depending on your plan.